We asked our developers to recommend some essential plugins for those looking to create a user friendly Ecommerce store powered by WooCommerce. If you aren’t using some of these, it might be worth taking a look at our list to ensure that your customers are getting THE best experience from your Ecommerce shop.
iThemes Security is a must. This is a premium plugin, but we at Authentic Style include it in all of our projects. We use it to secure our clients’ websites from exploitative behaviour. It stops anyone trying to snoop around the backend as well as setting up two factor authentication and to help prevent malicious bots from trying to force their way into a website.
MailChimp for WooCommerce
Another must is MailChimp for WooCommerce. This plugin has recently started to offer plenty of new features which can help you build your customer list by allowing them to subscribe during the checkout process. Some of the new features include; automated cart abandonment emails, order notifications, and suggested products, etc. meaning that you can promote further products which your consumers can buy.
None of these are possible without this plugin, even if you have MailChimp already set up.
Facebook for WooCommerce
Facebook for WooCommerce has multiple benefits for business owners. It not only allows you to track how effective different Facebook and Instagram ads are but also enables you to setup the Facebook Pixel – which is a form of tracking / analytics. The pixel means that you can see a thorough breakdown of your audience and their interests as well as their conversion rates in terms of how many people get to the checkout, etc. allowing you to tailor your messages to a particular audience. It also lets you sync your products to Facebook so overall, used appropriately, this can be a very effective tool.
Order Status Manager for WooCommerce
Much smaller, but a great extra for many stores is WooCommerce Order Status Manager. This plugin must be paid for, but it allows you to create custom order statuses which is something which WooCommerce is missing by default. It also lets you create emails for those statuses, so when an order gets marked as shipped, you can automatically send a custom email notifying the customer of that fact.
Recommendation Engine for WooCommerce
Another paid plugin, but definitely something that would put a store up there to match the likes of Amazon is Recommendation Engine by WooCommerce. It lets you have three additional rows of recommendations on product pages letting you display products “frequently purchased together”, “customers who viewed this item also viewed these products” and “recommended products based on purchases”.
Product Enquiry Form
Product Enquiry form is a great plugin as it gives a way for clients to quickly and easily ask questions about a product they’re interested in.
Stripe for WooCommerce
Allowing you to integrate the Stripe payment gateway, the Stripe for WooCommerce plugin features the likes of Apple Pay, Google Pay, and the new Payments Request API. This enables the customer to utilise a common mode of payment which instills trust when making a payment along with convenience as it is a very quick method of payment.
Google Analytics for WooCommerce
The plugin WooCommerce Google Analytics provides store owners with the ability to track purchases and conversions from within Google Analytics. Including the number of sales, price per sale, etc. It gathers crucial information which can be utilised in order to modify your store’s website to make it even more user friendly and targeted to your consumer demographics.
Xero for WooCommerce
Xero for WooCommerce is a great tool. It integrates the accounting software Xero within your site so that all of your invoicing is kept up to date. Not only does this mean that invoicing is hassle free but it will make your accounting department very happy.
PDF Invoices for WooCommerce
Another accountancy device is PDF Invoices. It enables invoice printing so that you can keep track of your paperwork trail. We think that it seems strange that invoice printing isn’t a standard but until it is, this plugin is essential.
EU VAT Number for WooCommerce
The EU VAT Number extension provides your checkout with a field to collect and validate a customer’s EU VAT number, if they have one. Upon entering a valid VAT number, the business will not be charged VAT at your store. It might not be something you’ve ever thought about but it can be the difference between a sale or not if a customer isn’t going to be further charged for EU VAT.
Shipstation Integration for WooCommerce
To help with the general backend process of your store, Shipstation Integration can be a life saver. It allows integration with Shipstation which handles label printing for several postal services. It’s a must when it comes to large orders and will save employing someone to input the data for you…
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