Black Friday is one of the biggest shopping days of the year. An amazing £1.4bn was spent on online sales in the UK on Black Friday last year – an 11% increase from the year before. In the big high street verses ecommerce argument, clicks are beating bricks. In a recent consumer study by PwC a whopping 72% of people planned to do their Black Friday shopping on their laptops and mobiles.
Properly planning promotions for Black Friday can be difficult, especially with all of your usual work on top. If you haven’t got plans in place for Black Friday yet have no fear, we’re here to help! With less than a week to go to the big sale day, we’ve compiled a marketing kit absolutely stuffed with tips and templates you can steal for your own marketing campaigns.
We’ve broken down these time-saving materials into three guides:
1) Black Friday Email Marketing Tips and Templates:
A 12-page PDF guide which includes tips and templates to help you increase sales, customer satisfaction and lifetime value via email.
2) Black Friday Social Media Tip sheet:
A 9-page guide aimed at taking the mystery out of successful social media campaigns. It’s jam-packed with tips and examples to help you prepare your social media marketing efforts.
3) Tracking the ROI of your Black Friday Campaign:
In the final 6 page guide, we teach you how to measure the effectiveness of every aspect of your marketing campaign by generating traffic and sales.
4) 30 FREE background images:
30 images you can use for backgrounds on your social media posts, website, and newsletter images. These can be edited with your design software or powerpoint.
For more information or advice, why not reach out to us at [email protected] or tweet us @as_agency
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