Sunseeker Charters
Custom WordPress website with CRM integration for a leading yacht charters business.
Sunseeker Charters (based in Poole, Dorset) contacted us to overhaul the original website we had built for them 6 years earlier. During that time the emphasis of the business had shifted slightly, and whilst previously the focus had been on showcasing all the amazing yachts that are available, this time around, Sunseeker Charters wanted a site where the focus was much more about allowing visitors to search with various criteria to find the yacht charter holiday of their dreams…
Design with a focus on search
Once we’d gone through a detailed planning process with Sunseeker Charters and created wireframe layouts for all the key pages of the new website, we began looking at creating the look and feel for this new website. The new homepage design puts the focus on the visitor being able to perform a search as soon as they land on the site – on Desktop or Mobile devices – and then includes information panels on each of the yachts in the charter fleet if someone would prefer to browse that way.
Searching for a charter holiday
When a search is carried out, yachts are displayed in a large grid. This allows Sunseeker Charters to include beautiful imagery for each yacht, along with information about its location, charter price, length, top speed and guest capacity too.
Once a yacht has been selected, the user is taken through to an information page, complete with image gallery, “at a glance” information, layout info and a contact form to make it easy for visitors to enquire about a particular yacht directly from that page of the website.
Browsing charters by destination
Destinations are another key part of the Sunseeker Charters website with many visitors preferring to find their perfect yacht charter holiday by selecting the location first and then finding the best yacht for their requirements. Each of the destination pages include large photography, a gallery, “at a glance” information including average temperatures, example itinerary’s and also a contact form allowing visitors to enquire directly from these pages too…
Stylish content pages
Whilst the search, yacht details and destination pages form the key parts of this new website, it was important to give Sunseeker Charters the ability to create “content” pages too. Below is an example of one such page – the “Why Charter?” page – which includes impactful imagery and then alternating content blocks as you scroll down the page.
WordPress development with CRM integration
Everything about the new Sunseeker Charters website is content managed in WordPress so the team can easily edit content and imagery. The content management is set up to even allow Sunseeker Charters to build out their own new pages if they so desire. As part of this project we also integrated the feed from Sunseeker’s custom CRM system, so that any update they make to the yachts and destinations in the company CRM is reflected automatically on the website.
“From our first meeting with Will, we knew he understood what we wanted and his calm ‘can-do’ approach filters throughout the rest of his team. We gave them a tall order. A complete overhaul of all our digital content in under two months and they delivered it ahead of schedule. We couldn’t be happier with the outcome, and we’re receiving positive reviews already about the new site. If you’re looking at commissioning Authentic Style for a future project, you couldn’t be in better hands.”
Chris Humpage – Sunseeker Charters
Looking for a Custom Web Design Company?
All great things start with a chat. Use the adjacent form or our project planner to get things started.
We’re currently accepting projects
Browse more work
-
Sound Pop Academy
Membership website for a performing arts & singing group for young people.
-
Kew Green Prep School
Bespoke web design for a private school in London.
-
ZenVIND
Branding & bespoke web design for global business consultancy.