Design Articles

We love giving away our knowledge for free. Browse these insightful articles to get more from
your website or e-commerce shop.

  • 7 Common Misconceptions About Custom Web Design

    Custom web design is a crucial aspect of creating a successful online presence for any business. However, there are many misconceptions surrounding custom web design that can lead to confusion and skepticism. These misconceptions can range from cost and timeline to the types of businesses that should consider custom web design. In this article, we […]

  • 6 tips for creating perfect mobile-first website designs

    At Authentic Style we put design at the forefront of all that we do. In 2019 63% of Google visits were made by a mobile phone, so it should be of no surprise that we adopt a ‘mobile first’ attitude towards designs when we start to work on a website design project. But what does […]

  • Why we’ve championed Sketch over Photoshop for design

    Sketch is a wonderful tool, specifically created for website and app design. We made the switch from Photoshop to Sketch over a year ago, unsure as to whether it would live up to the hype – in fact, it sounded too good to be true! However, it’s exceeded our expectations and has become the tool […]

  • Analysis of 8 Amazing Ecommerce Product Pages (+1 Bad Example)

    As an Ecommerce store owner, thinking about how to display your numerous products for the best user experience and conversion can be a challenge. But, if you take the time to invest in the layout and design of your product pages, it can bring great rewards. We asked our own team to select and analyse […]

  • 8 reasons to migrate from Wix to WordPress

    In this article we’ll explore some of the most common issues we’ve seen Wix website owners like you facing, and why migrating to WordPress is an affordable and sensible next step. Wix makes sense… When you first started out on your business journey and you needed a simple website without any complex functionality, Wix was […]

  • 10 Easily Avoidable Website Redesign Mistakes (Plus Solutions)

    Having a presence online is essential for businesses more now than ever before – the number of customers going online to shop or research services is colossal and is set to continue growing year-on-year. Just having a website is no longer enough, it has to be effective. In this post, we tackle the top 10 […]

  • Custom web design is not dying – here’s why

    A few months ago I came across an interesting article from a Google search entitled 10 Reasons Custom Web Design is DYING. Written by the author back it 2013, it argues: your customers don’t care if you’re website is custom or not. web templates and themes have incredible options nowadays. with templates you can show your client […]

  • Branding & Web Design for Air Filtration Company

    With the slogan “big enough to deliver, small enough to care” Southern Filters is a customer focused UK air filter manufacturer and distributor based in Dorset. They came to us after after working with a PR company who recommended that their brand and website had become outdated and needed to be refreshed. 1) Branding The first […]

  • How to create an effective landing page to get leads

    Creating effective landing pages on your website is crucial to the success of your business online. In this article we’ll cover the basics of what a landing page is, how you can create one, and the main traits of an effective landing page. All with the aim of generating new leads for your business. So, what […]