Marketing Articles

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  • Maximising Website Potential

    Maximising Your Website’s Potential: Strategic Planning for the Long Haul

    Understanding what makes a website successful is crucial for any business aiming to establish a strong online presence. It’s not just about having a visually appealing web design or the most innovative features; it’s about creating a platform that effectively communicates your brand’s message and meets the needs of your audience. A successful website serves […]

  • 14 Signs You Need A New Website in 2024

    As the owner of a small business or marketing manager, you probably spend a lot of time thinking about how you can make your website more effective. One of the easiest ways to do this is to ensure that your website is always working hard for you. But, do you really need a new website? […]

  • Key Dates for your 2024 Marketing Calendar

      Plan your year in marketing with our HUGE list of key marketing dates in 2024 It can be a really huge undertaking to map out your 2024 year in marketing, but making time to do so will allow you to look ahead and plan out any campaigns well in advance, so get these key […]

  • Download: The Marketing Manager’s Guide to Digital Marketing

    If you’re a marketing manager looking for the edge when it comes to digital marketing for your business, our latest guide, written by our CIM associate marketeers is for you. This pack includes the following 4 free digital marketing resources especially for marketing managers: Best practice advice on how to create blog posts that generate high […]

  • 10 simple ways to get more website traffic

    What’s covered in this guide to getting more website traffic? So your business has recently launched a new or improved website. Your family and colleagues know all about it but what can you do to actively promote it to potential clienta and customers and help drive more traffic to it? In this guide to more […]

  • 20 tips for creating compelling content for your website

    Creating and publishing high quality, valuable free content on your website is the holy grail when it comes to getting more traffic to your website. Sure, it’s a long-term tactic, but it’s a very successful one. Our team have put together 20 tips below, to help you create compelling content for your website. Enjoy! 1) […]

  • How to make the most of your website during a lockdown

    First things first – I hope that you are safe and well and that your business is managing during these strange and uncertain times during the Covid-19 pandemic. If your business has slowed down somewhat during the most recent lockdown, you might be feeling deflated, uncertain about the future and unsure about where to focus […]

  • Effective School Marketing Guide 2023 [Free PDF]

    This is a succinct and practical eBook guide aimed at helping school marketers increase enrollment, donations and brand awareness for their school. If you’re looking to give your school the edge in 2023, then this guide is for you. It covers: Branding Messaging Strengths / USPs Video Case studies Omni-channel approaches Stakeholder clarity Your school […]

  • 33 Best Blogs for UK Digital Marketing Professionals in 2024

    Today we’re going to share with you 33 blogs that we believe all UK marketing professionals should be subscribed to in 2024. In fact, this is the same list of marketing blogs that we have bookmarked and read regularly at authenticstyle HQ – the techniques and tips of which we’ve used countless times to help […]