Do you own an ecommerce store and are you in need of growing your traffic?
More traffic usually means more sales, so in this article I’ve got 3 really simple things you must do as an ecommerce store owner, if you want to grow your ecommerce traffic consistently over time.
Although there are thousands of “grow your ecommerce traffic quick” articles out there, I’m afraid growing your traffic isn’t an activity you can do once and forget. It needs to become a regular marketing activity.
You’re probably thinking you haven’t got time, right? You’re busy dealing with customers, fulfilling orders, talking with suppliers and the list goes on….
The purpose of this article is to show you that with a commitment of as little as only 3 hours each week, you can see a big increase in the amount of traffic going to your ecommerce store – and yes, 3 hours is totally realistic – you just have to be consistent.
So how do you fit these 3 hours in?
Our recommendation is to schedule it.
3 hours out of your week is pretty minimal when you think about it. If you don’t schedule it you won’t commit to it. So, open up your calendar (whether it’s online or on paper) and block out the 3 hours that you can dedicate to this.
Before we jump in…
You need a baseline from which to improve.
I recommend setting up Google Analytics and Google Search Console up on your site.
You don’t want to invest 3 hours every week and not be able to check that what you’re doing is working.
So, before you commit to growing your traffic, take a look at what kind of traffic you’ve received over the last 3 month by firing up Google Analytics. If you don’t have access, get your web designer to quickly export a PDF for you.
This should look a little like below:
Google Search Console (GSC) is another free tool which can be really helpful when looking at increasing influx of customers visiting your site.
GSC lets you see how often your site comes up in Google searches, where it ranks, for what key phrases and also how many times your site gets seen versus clicked (that final one can be really interesting by the way).
If you want to invest a little money, sign up for a Moz account. It’s $100/month but you can cancel any time, and the SEO insights it gives are fantastic. I’d highly recommend it.
It will run an audit on your site in a few minutes and then continually analyse your site. It will report back issues and improvements over time so you’re always in the loop if you’ve gained some spots on Google or slipped a few.
So let’s get started!
Grow ecommerce store traffic by creating compelling and highly valuable content
Your number one way to get into Google’s good books is to create lots of highly valuable content on your website on a regular basis.
The best place to do this is within your blog.
The way to look at article creation is that every article you create is a chance to get found for a particular key phrase, or rather a Google search:
Once you make this mental shift, you’ll start to see how the blog on your website really is the central hub of all your online marketing.
So how do you get started, and how do you regularly and consistently come up with great content to grow your ecommerce stores traffic?
Step 1: Get clear
Get clear on your target audience(s). It’s no good if the content you create isn’t relevant to your target audience(s)
Why? Because no one will be searching for it on Google. So, you need to get very clear on who these people are.
Step 2: Brainstorm
Brainstorm pain points / frustrations that each of your target audience has on a piece of paper.
When you do this exercise, aim for a list of 10-15 for each audience type.
Step 3: Create
Create a new spreadsheet.
In each column of your spreadsheet, create titles for your audience types, and then under each heading come up with titles for articles you could write that would address issues that are pertinent to these audiences. Just think how your knowledge could help them and these will form your initial article ideas.
Have a look at below as a possible template:
Before you get too excited, just because you’ve got a big list of article ideas, that doesn’t mean that all of them are a go, you need to check a few things first.
Step 4: Search
Search for these article titles on Google to establish how competitive they are.
So for example; if one of your article titles was “Planning permission considerations for an oak framed garage”, try searching for “Planning permission for oak framed garage”
Step 5: Scrap
If your article title search returns more than 2 million results, think of an angle for your article that is much more specific and niche.
You can tell how many results get returned from a Google search by looking at this area on Google shown in the image below:
Step 6: Be more specific
As a rule of thumb, as a smaller or medium size business it’s going to be easier to go after “long-tail” key phrases. You won’t be able to compete with the big boys on really generic phrases, so you need to get more specific:
So this might alter your original article title (or key phrase) from:
- “Planning permission for garage”,
To a “long-tail” key phrase, which might look like this:
- “10 planning permission considerations for an oak framed garage”
And this can form the title for your blog post.
Once you’ve gone through this exercise you should have a decent list of article ideas with a good chance at ranking well on Google, thus generating you traffic.
Now you just need to block out 2 hours each week to write one article and publish it on your site.
Time to complete: 2 hours
Download our sample spreadsheet here to help you get started with this.
Grow ecommerce store traffic by setting up a Facebook Advert
This tactic is paid for, but before you dismiss it due to budget restrictions – it’s very affordable.
The beauty of Facebook ads are that firstly, you can spend very little – for example £40 will get your ad in front of a vast number of people. And secondly, you can be extremely specific about the kinds of people you choose to show your advert too as well.You can really drill down into interests, behaviours, locations and much more.
So what should you advertise on Facebook?
Facebook might not be right for your ecommerce business, but if it is, you should try and advertise something specific, rather than doing a generic promotion.
Here are some ideas:
1) Promote one of the articles you created in part 2.
2) Promote a specific product
3) Promote a special offer
4) Promote a downloadable resource
BONUS: Set up the Facebook Pixel and start remarketing
If you have your web designer add the Facebook Pixel tracking code to your website and you can really start taking advantage of remarketing.
Remarketing is where you only show your Facebook ad to people who have visited your website before. This can be an extremely effective way of gently reminding them to come back and purchase from you.
Time to complete: 30 minutes
Use AdParlor’s FREE tool to mock up your first Facebook ad.
Grow your ecommerce store traffic by spending time promoting your content
Of course you don’t always have to pay to get results – you can promote your content for free too.
Content promotion is probably where the majority of businesses fail, as they expect that once their article is published on their website, people are going to find it.
Step 1: Ensure
Ensure your article is Google optimised. This includes fine tuning your title and meta description to include your key phrase. The title is really important for Google and so is your meta description, but your meta description is also a great chance to write something persuasive to encourage a click through.
You should also ensure that you break up your article with headings (and make sure you use <h1> <h2> <h3> <h4> tags to tell Google which headings are most important.
Step 2: Share
Share your content freely on your social media channels. Doing this gives you a backlink from that social media channel, and every one of these counts. Also if your content is great and as a result your social media posts get shared, retweeted, liked and more, it’s going to get in front of a lot more people.
Step 3: Search
Search for websites where your target audience hang out and genuinely help by leaving comments on other articles with a link back to your own article. If you can do this you’re again building up quality backlinks to your website. The more backlinks from reputable websites, the more important Google deems your site to be, thus giving you a nice boost in the rankings.
Step 4: Create
Create an email newsletter around your content and sending it out to your contact list. This one won’t directly help your Google ranking, but getting your article in front of more people increases the chance of them sharing it on social media, or just linking to it somewhere online.
Step 5: Find
Finding websites who might appreciate linking to your content and emailing them about it. Sometimes it pays to take a more direct approach. If you can find websites who you think might benefit from the article / content you’ve created on your site, contact the website owner and see if you can get them to link to it. You might want to return the favour too, by linking to something of theirs that will help your audience too.
TIP: Here’s a great article by SEO gurus Moz about content promotion which I strongly suggest you check out.
Time to complete: 30 minutes
Get access to our free guide on how to create compelling, traffic generating content.
I hope this article has given you some ideas for growing your ecommerce traffic and that you’ve made use of the free downloadable resources we’ve put together.
If you commit to these 3 hours a week for the next 2 months you will see improvements – guaranteed!
So what are you waiting for? Bookmark this article, schedule some time into your calendar and get brainstorming some article ideas.
Here’s to your ecommerce success!
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