It can be a really big task to plan your 2018 year in marketing, but making time to do so will allow you to look ahead and plan out any campaigns well in advance.
Here are a few notable dates to make life a little easier for you – we’ve even created a contents table allowing you to simply jump between months.
What’s the best way to do this?
Create and keep a content marketing calendar that you can plug dates into, as it will help you plan and schedule your material.
We’ve provided you with the dates, it’s up to you to think which events / days could be relevant to your business.
- National Blood Donor Month
- National Braille Literacy Month
1st of Jan – New Year’s Day / Start of the January Sales
Although we all usually start the New Year in the worst way possible – with a banging headache, it is also the start of the January Sales. Maybe some retail therapy will help with this…
7th of Jan – The Golden Globes
For excellence in the film and television industry, these awards are sure to be a glitzy affair. Maybe you could do your own Golden Globes awards for business excellence? Make a whole social media campaign surrounding it – it’s a good way to promote yourself as an industry leader if you’re handing out the awards too!
15th of Jan – Martin Luther King Day
Martin Luther King was a leader in the civil rights movement, and this date could be used to rally together in order to set your business goals. You could even set these out on Instagram in the style of Luther King with his famous words “I have a dream…”
15th-28th of Jan – Australian Open, Tennis
Whilst Andy Murray isn’t taking part in this event due to a hip injury, it doesn’t mean that you can’t. A tennis match wouldn’t be a tennis match without the toing and froing of the ball, tactics and ideas thought up by the individual tennis player and their coaching team. Why not set up a debate during this week to replicate this back and forth of ideas and generating some useful blog content for your target audience?
17th-21st of Jan – London Art Fair
Explore the wonders that London Art Fair has to offer with its exhibitions of contemporary art. This event has been taking place annually for the passed 30 years and offers a unique experience for visitors and collectors. This is certainly an exhibition not to missed and who knows, you could discover a new style which could work in your branding or marketing strategy?
18th-28th of Jan – Sundance Film Festival
Celebrating independent movies, The Sundance Film Festival showcases works which primarily tell a hard-hitting story without the backing of any large corporation. It shows that you don’t need a large budget in order to make an impact with your work. Robert Redford, the President and Founder of the Festival stated; “storytellers can challenge and…provoke thought, drive empathy and allow the audience to connect, in deeply personal ways.” There’s no reason why your blog posts can’t do the same.
24th of Jan – The Stevie Business Awards
These awards were created in 2002 to recognise the accomplishments of organizations as well as individual professionals globally. Any organisation worldwide is permitted to enter and they are adjudicated by over 200 judges. Past winners have included the likes of Apple, BT and Ford Motor Company. Have you ever thought about entering?
25th of Jan – Burn’s Night
Robert Burns was one of the great Scottish bards and as such, for hundreds of years, people (primarily the Scots) have held banquets in his honour.
But if the thought of an encased animal’s stomach doesn’t appeal, there’s always always a ceilidh to enjoy. So grab a partner and dosey do…
26th of Jan – Australia Day
This day marks the anniversary of the beginning of the colony. In 1788, the 1st Fleet of British ships arrived at Port Jackson and raised the Union Jack. So don a corked hat, call your mate a wallaby and have a Fosters to celebrate the occasion.
28th of Jan – The Grammy Awards
The Grammy Awards are the highlight of many popular musicians’ calendars. Presented by the Recording Academy, these awards acknowledge those who have been outstanding in their category. Maybe you could adopt the hashtag on social media with a well-designed offer to gain some free publicity?
- Black History Month
2nd of Feb – Groundhog Day
A day for predictions. Although in the US this day is used to predict the weather based on the behaviours of a groundhog, maybe you can use this day to set yourself some goals and to forcast for the rest of the year. Unless you want to relive the same day all over again, like Bill Murray, we’d suggest getting this right…
3rd of Feb – 17th of March – Rugby 6 Nations
Ever thought about how to motivate your team? Well corporate tickets to the 6 Nations might just have that desired effect. Just an idea, you could use tickets to such an event as an incentive for your team to sell more or perform better.
4th of Feb – Superbowl
The NFL annual championship game, between the winners of the AFC and NFC leagues. It’s another US import that has a growing following by Brits who are getting interested in it and some 180,000 Americans who live in the UK.
9th-25th of Feb – 2018 Winter Olympics
South Korea are to host this year’s Winter Olympics. So whether you’re intrigued by figure skating, ski jumping or curling, there’s something for everyone. The best thing about this is that you can enjoy these extreme sports from the comfort of your own living room. So, feel the rhythm, feel the rhyme, get on up, it’s Bobsled time…
13th of Feb – Mardi Gras/Shrove Tuesday
Ah, the day that we just HAVE TO eat the entire contents of one’s fridge. Challenge accepted.
14th of Feb – Valentine’s Day
With its roots appearing to be both ancient Roman (with the festival of Lupercalia, a fertility celebration) and Christian (the feast to celebrate St Valentine’s Day). Britain’s are still very much in love with Valentine’s day, Mintel research predicted a spend of approx £470 million on this romantic day – so it’s definitely a significant selling opportunity not to be missed.
16th of Feb – Chinese New Year
This major festival celebrates the Lunar New Year in an array of ways. You’ll usually see lanterns, beautifully decorated couplets and the lighting of firecrackers. Can you build a marketing campaign to celebrate the Year of the Dog?
16th-20th of Feb – London Fashion Week
All things British fashion-related are on the red carpet this week. What about offering some ‘stylish’, ‘red carpet’ promotions of your own, to make you stand out this week?
- National Women’s History Month
- Red Cross Month
1st of March – St David’s Day
Dydd Gwyl Dewi! A day of parades which include all things Welsh, such as gigantic leeks and daffodils, to celebrate the canonisation of Saint David. These festivities have amassed attention and can be a great opportunity for businesses.
4th of March – Oscars / 90th Academy Awards
An Oscar is a highly coveted award and celebrities travel worldwide to attend this event. But who do you think will win? Who will be the best and worst dressed? And who will fall up those stairs this year?! Or will it be Jennifer Lawrence for the second time…? Why not produce some related blog content? Try and link the title to this popular awards ceremony to increase your Google ranking. Remember to produce posts over 600 words long, that way it will further increase your Google ranking.
8th of March – International Women’s Day
International Women’s Day celebrates social, economic, cultural and political achievements of women across the world. #BeBoldForChange. Perhaps a great day to celebrate achievements of women in your business?
9th-18th of March – 2018 Winter Paralympics
Like the Winter Olympics, the Winter Paralympics will take place in PyeongChang. This event will see athletes compete in 80 events across 6 sports: wheelchair curling, biathlon, snowboarding, ice hockey, cross-country skiing and alpine skiing. The mascot of the games is “bandabi” a black bear which is prevalent in Korean folklore, representing strength and courage.
11th of March – Mother’s Day
To celebrate all Mums. A day for them to put up their feet and be waited on hand and foot. Presents in the form of cards and flowers are traditionally given – along with many cups of tea so there’s an opportunity to celebrate the achievements of Mums in your business?
17th of March – St Patrick’s Day
This Irish celebration of one of Ireland’s Patron Saints has attracted growing global attention and can be a boom for businesses. Millions of people get involved, spending on all things green, having office and private party events and outings to restaurants and bars. Think about how you could do something to engage with your visitors on this festival.
18th of March – Mercury Prize
This is an annual music award for the best British album. It’s been said that to win or even be shortlisted for the award is a curse on an artists’ career in music. With the nominations like Blur, The Prodigy and Sir John Tavener, it doesn’t look like this is the case.
24th of March – Oxford / Cambridge Boat Race
This traditional rowing race taking place between Mortlake and Putney on the River Thames. Perhaps you could piggy-back the hashtag for this boat race on social media with a well-crafted offer to gain some serious eyeballs on your brand?
25th of March – Daylight Saving Starts
In order to make better use of natural light, at 1am the clocks move forward 1 hour from standard time. Although you are technically losing an hours sleep, you will notice that your drive to and from work won’t be in a blanket of darkness.
29th of March – one year until Brexit is finalised
There’s only one year to go, so start thinking about what you need to do to make your business compliant with any new legislations.
31st of March – Dubai World Cup
One of the biggest sporting and social events of the year, with acts such as Sia performing there in 2016. The $30 million event is not one to be missed – have a think about how you can utilise this publicity for selling opportunities.
- National Poetry Month
- Royal Baby Due this Month
1st of April – April Fools
April Fool’s Day appears to stem back to a celebration of the turning of the seasons around springtime. It’s a day for general silliness and the celebration of the practical joke. Although it’s not a well-known ‘selling’ opportunity, there are opportunities to engage with your customers and create brand awareness with perhaps a few ‘well-considered’ jokes. A funny email marketing campaign perhaps?
1st of April – Easter Sunday
Easter, the first big holiday after Christmas has customers spending thousands on Easter-related merchandise. There are also opportunities for non-Easter related selling too, by using the occasion as a springboard for new lines and special ‘spring’ offers.
2nd of April – Children’s Book Day
Infiltrate your marketing with fictional characters for the day making your business appeal to a different audience. They are the next generation and your next target audience after all…
4th-15th of April – The Commonwealth Games
This year, this event will be held on the Gold Coast of Queensland, Australia. From Badminton to Boxing, you can experience a vast array of sports. Why not try and business outing and take on a new sport as a team building exercise? Beach volleyball might be a little chilly in the UK in April though…
12th of April – CIM 9th Annual Marketing Excellence Awards 2018
These awards can offer some great exposure for you and your business. Have a look at how you can improve your marketing and gain some great publicity by entering.
13th of April – Friday the 13th…
Some find it lucky, some unlucky – so, either buy your lottery tickets or stay home and wrap yourself in bubble wrap this Friday.
21st of April – Winners announced of The Queen’s Award for Enterprise in Business
Have you applied and are eagerly awaiting the announcement? No, maybe think about applying for one of the 2019 awards? The four categories include: Innovation, Sustainable Development, International Trade and Promoting Opportunity. Utilise this opportunity to get known for excellence or reach out to companies such as JCB who have won previously to help your organisation improve.
22nd of April – Earth Day (U.S.)
First celebrated in 1970, and now coordinated globally by the Earth Day Network, it’s celebrated in some 193 countries, with events to demonstrate support for environmental protection. A great opportunity for environmentally-friendly businesses to raise their awareness.
22nd of April – London Marathon
Together with Guinness World Records and Virgin, this event gains a huge coverage. Why not jump on the running bandwagon and liveblog the runners’ way around the course whilst offering new lines or deals.
23rd of April – St George’s Day
St George’s Day, remembering England’s Patron Saint. A great celebration of English traditions and for selling all things English (…and for swords and dragons of course!).
23rd of April – Shakespeare Day
Known for works such as Romeo and Juliet, Hamlet and Julius Caesar, this date celebrates the English poet and playwright. Why not mimic the Bard of Avon and create some campaign sonnets to appeal to the classicists amongst us.
Be not afraid of greatness: some are born great, some achieve greatness, and some have greatness thrust upon them.
- Lupus Awareness Month
1st of May – May Day
An ancient festival to celebrate the coming of Spring. This event usually incorporates street marches as well as the singing of madrigals and folk dancing. Start your month off with a bang and use this festival to engage your site visitors. Perhaps a “Mayday” pun to draw attention to a special offer you’re running?
3rd of May – UK Local Elections
On the back of the UK’s Local Elections, why not ask your site visitors for their opinion with a poll? Collect some data and produce an article on the results. People love to be involved and have a say in what your business is doing, or where you could improve, just like they do with the government.
4th of May – Star Wars Day
May the 4th be with you…
7th of May – Bank Holiday
The first Monday in May is a UK Bank Holiday. Originally, it was probably a Roman festival celebrating the beginning of Summer and still remains a celebration of the end of Winter. It’s a great time to launch summer products and promotions. It’s also a great time to dance around the Maypole or do some Morris dancing!
8th of May – V-E Day
VE Day marks the end of the Second World War.
9th-20th of May – Cannes Film Festival
All those in the film industry flock to the South of France for this illustrious awards ceremony. Again, this festival sees high end fashion and a chance to create a marketing strategy around this well publicised event particularly if you’re in the fashion business.
19th of May – Wedding of Prince Harry and Meghan Markle
THE wedding of the year. A prince and an American actress = a lot of tourist merchandise. Why not create a regal advertising campaign that compliments the royal wedding?
19th of May – FA Cup Final
If you’re a footie fan then this is probably one not to be missed. Use this opportunity to engage with your footballing and non-footballing customers with offers and promotions.
23rd-27th of May – Chelsea Flower Show
Held by the Royal Horticultural Society, this show welcomes Spring with an eclectic array of colours and of course flowers. It’s attended by 157,000 people each year and is one of Britain’s largest flower shows. With such a dedicated and captive audience, it would be a shame to miss this marketing opportunity.
25th of May – Deadline for GDPR compliance
As you’re probably aware, new legislation has come in which means that organisations must comply with the General Data Protection Regulation. If you’re not ready for this, it can be very costly.
28th of May – Bank Holiday
The spring holiday weekend coincides with the school summer half term – a couple of useful opportunities for engagement and selling.
28th of May – Amnesty International Day
Standing up for human rights, amnesty international raises awareness for those in need. Why not do a sponsored run or swim to raise funds for a cause that is close to your organisation’s heart?
- Gay Pride Month
2nd-3rd of June – London Rugby 7s
The annual rugby tournament at Twickenham. This event has a different theme each year and it’s custom that everyone wears fancy dress. Why not create a competition that gives out a prize for the best fancy dress costume – like a new line of product and get some great exposure from this event.
11th of June – The Queen’s Official Birthday
Her Majesty the Queen has two birthdays each year – her actual birthday being April 21st, which she usually celebrates privately. Her official birthday is usually the second Saturday in June when (hopefully!) the weather is better for the festivities.
12th of June – Red Nose Day
Last year, Red Nose Day raised a whopping £82,154,943. Can you change your logo to incorporate a red nose? Or donate a percentage of your sales that day? Raise awareness and your profile with this great cause.
12th-28th of June – International Business Festival
With speakers and workshops, this might be one not to be missed. Find out more.
14th of June – 15th of July – FIFA World Cup
Held in Russia this year, the 21st Fifa World Cup is set to be a grand affair. The 2014 Fifa World Cup had 3.2 billion viewers so that’s no small audience. Why not capitalise on them and have a football themed marketing campaign to engage with those fans?
17th of June – Father’s Day
Father’s Day is worth only half of that spent on Mother’s Day, but millions of pounds will still be spent on this occasion nevertheless. Remember it’s not just for dads, it’s for fathers-to-be, fathers-in-law, stepfathers, grandfathers and father figures…..
19th-23rd of June – Royal Ascot
Revered globally, this Race day is a special occasion. Complete with a Royal procession, a strict dress code and a park and fly helicopter experience, it’s no wonder that over 300,000 people visit these races over the 5 days. Why not make your business stand out in all it’s finery with an on trend blog post?
21st of June – Summer Solstice
What better way to experience the longest day of the year than heading to Stonehenge for the Summer Solstice. Maybe bring in the official beginning of Summer with your brands Summer Collection?
21st-24th of June – Isle of Wight Festival
With Kasabian, Liam Gallagher and Van Morrison to name just a few, festivals are a great way to engage with your audience. Maybe you can think of a way to get your product at the festival and enjoy the music, shops and more whilst you “work”.
- National Ice Cream Month
1st of July – Canada Day
The 1st of July is frequented by firework displays, face painting, and citizenship ceremonies, all to celebrate Canada becoming a self-governing country. Why wouldn’t you use it as a day to have pancake breakfasts and Canadian maple syrup?
2nd of July – World UFO Day
Do you have any out of this world deals which you can offer on World UFO Day?
2nd-15th of July – Wimbledon
This world-famous Grand Slam tournament has been held, for 2 weeks every summer, for the last 125 years at the All England Club in Wimbledon. A glorious fortnight of strawberries and cream and more recently a British winner! Can Murray win it again this year? Let’s hope he sorts his hip injury out.
4th of July – American Independence Day
Celebrated since 1776, this National American Holiday sees the tradition of BBQs and fireworks. Do you have any ideas how to include stars and stripes into your marketing campaign? Today might be the day to try it.
4th-8th of July – Henley’s Royal Regatta
Henley Royal Regatta was established in 1839. It’s a traditional event held each year on the River Thames ….. blazers and boaters all round!
7th-29th of July – Tour De France
The annual race which sees cyclists testing themselves through a gruelling 21 stage route from Noirmoutier to Paris Champs-Elysées. Why not think of a way to create an engaging campaign around this event?
8th of July – British Grand Prix, F1
This event takes place at the Silverstone Circuit with roughly 300,000 fans and it’s come a long way since the first ever round of the F1 Championship in the 1950s. Again, with such a captive audience, why not make them a fan of your business or products as well as the F1?
13th of July – Friday the 13th…
Another one! Some find it lucky, some unlucky – so, either buy your lottery tickets or stay home and wrap yourself in bubble wrap this Friday.
13th of July – 8th of Sept – BBC Proms
The BBC Proms is one of the most revered events in every classical musician’s calendar. The concert series is attended by huge numbers and broadcasted on the BBC so reaches a vast audience. Sensing a theme yet? Why not target that audience with some musical marketing?
14th of July – Bastille Day
Bastille Day celebrates the French Revolution when the Parisian prison; The Bastille was overthrown in 1789. Flags of red, white and blue are raised around France and large military parades which include aerobatic displays mean that both the land and sky are a spectacle.
30th of July – International Friendship Day
In 2011 the General Assembly of the United Nations declared 30 July as official International Friendship Day, with the idea that friendship between peoples, countries, and cultures can inspire peace efforts and build bridges between communities.
- Festivals Month
24th-26th of August – Reading & Leeds Festival
With Glastonbury taking this year off and letting the grass grow back from the mud infested fields, Reading and Leeds Festival a great alternative for Festival addicts. Last year’s line up saw a mass of talent from the likes of Muse and Eminem – so, why not think of a way to engage with the audience there – with Reading having a capacity of 90,000 alone, it could be a big win!
27th of August – Bank Holiday
This late summer holiday long-weekend is the chance to make the most of the final weeks of summertime. It’s a great chance to create an offer tempting people to spend before they settle back into their usual routine.
- Classical Music Month
19th of Sept – Yom Kippur
This is one of the holiest days in Judaism. It means Day of Atonement and definitely one for the calendar.
22nd of Sept – 7th of Oct – Oktoberfest
Held in Munich, Germany, this 15 day long festival means that you’ll almost have time to sample all of the beers before it ends. One of the most well known beer events globally, this festival attracts huge attention worldwide. There are family days, a traditional gun-salute, rides and more. Why not put together a campaign around this fun event?
25th of Sept – 6th of Jan 2019 – Turner Prize
Infamous for its weird and wonderful contemporary artwork, the Turner Prize is always one to be watched. Its past nominations have included a 10 metre high sculpture of a man’s bottom by Anthea Hamilton and has divided opinion from both critics and the general public. Can you think of an artsy, innovative way to engage with your audiences? Now would be the time…
- Breast Cancer Awareness Month
- Domestic Violence Awareness Month
24th of Oct – United Nations Day
This is a day in which the United Nations Organisation recognises their achievements and sets out their new aims for the year. Have you got a day to recognise achievements within your business? Everyone likes recognition and it might motivate members of staff…
28th of Oct – Daylight Saving Ends
At 1am the clocks move backwards 1 hour from standard time. Huzzah, you gain an hours sleep! Just remember to reset your alarm so that you don’t accidentally wake up at the usual time!
31st of Oct – Halloween
Mintel, the world’s leading market intelligence agency, reported that UK consumers spend £310million on Halloween, seeing it overtake the spend for Valentine’s Day. 40% of Britain’s spent money on Halloween. So, even if your business doesn’t have a direct link to this event it might be worth adding some kind of Halloween-themed offers to your shop at this time. If all else fails, encourage your staff to dress up and snap some pictures for social media.
- Aviation History Month
1st-2nd of Nov – Dios Los Muertos
The Day of the Dead is an iconic Mexican holiday celebrated globally in order to remember those who are no longer with us.
3rd – 24th of Nov – Rugby Autumn Internationals
Ever thought about developing a client / supplier relationship? Well corporate tickets to the Rugby Autumn Internationals might just have that desired effect. By taking a client or a supplier to a game, you could really help to create an association which could prove invaluable.
5th of Nov – Guy Fawkes Day
Remember, remember the 5th of November – although the spend on bonfire night is relatively small, when compared to that of the US import Halloween, it’s clear that the spend on ‘Autumn’ events is growing.
7th of Nov – Diwali Day
Diwali is a five day festival of lights. Celebrated by Sikhs, Jains and Hindus across the world, it celebrates new beginnings.
11th of Nov – Remembrance Day
This year’s Remembrance Day marks 100 years since the end of the first World War. There will be a huge homage to those who fell for our country and secured our freedom. Can you make your logo apt for the occasion? Maybe add a poppy to it?
22nd of Nov – Thanksgiving
In November 2015, the Independent newspaper reported that Waitrose said one in six Britain’s now celebrate the American ‘Thanksgiving’ tradition – time for turkey, sweet potato and pumpkin pie and perhaps some special autumn/winter promotions?
23rd of Nov – Black Friday
In November 2016 the Telegraph reported that bargain hunters stayed away from the high street, preferring to shop for offers online, with sales over the entire weekend expected to top £5.76billion. Not to be missed for you ecommerce store owners.
30th of Nov – St Andrew’s Day
Scotland’s official national day, so don your best kilt, limber up for that ceilidh dance and be thankful that you did, as some finish the evening off with a deep fried mars bar.
- Month of Christmas
21st of Dec – Winter Solstice
What chillier way to experience the shortest day of the year than heading to Stonehenge for the Winter Solstice. Maybe bring in the official beginning of Winter with your Comfort Collection?
25th of Dec – Christmas Day
Christmas, the busiest spending period of the year, with the trend for online spending increasing year-on-year. If you run an ecommerce store, make sure you’ve got everything well in place beforehand.
26th of Dec – Boxing Day
Big for sales, this date is not to be missed if you run an ecommerce store.
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