Dates for your 2020 Marketing Calendar

It can be a really big task to plan your 2020 year in marketing, but making time to do so will allow you to look ahead and plan out any campaigns well in advance, so get these dates in your marketing calendar today.

Here are a few notable dates to make life a little easier for you – we’ve even created a contents table allowing you to simply jump between months to make browsing easier.
authenticstyle-Dates for your Ecommerce Marketing Calendar 2017/2018

What’s the best way to do this?

Feel free to book mark this post, or create and keep a content marketing calendar that you can plug dates into, as it will help you plan and schedule your material.

We’ve provided you with the dates, it’s up to you to think which events/days could be relevant to your business.

Good Luck!



  • National Blood Donor Month
  • Veganuary Month

1st of Jan – New Year’s Day / Start of the January Sales

Although we all usually start the New Year in the worst way possible – with a banging headache, it is also the start of the January Sales. Maybe some retail therapy will help with this…

3rd of January

Festival of sleep day! After all the shopping a day of rest!

4th-6th Jan – London Fashion Week Men’s

The best of British menswear will come to London, with catwalk shows and events. A great opportunity to focus on the world of fashion for men this week.

5th of Jan – The Golden Globes

For excellence in the film and television industry, these awards are sure to be a glitzy affair. Maybe you could do your own Golden Globes awards for business excellence? Make a whole social media campaign surrounding it – it’s a good way to promote yourself as an industry leader if you’re handing out the awards too!

12th Jan – 125 years of the National Trust

The 12th of January marks 125 years since the National Trust was first founded. Great time to think about all those amazing places that have been saved for the nation – perhaps you have some national treasures of your own you want to celebrate?

18th Jan – Winne the Pooh Day

A day created to celebrate the birthday of its author A.A. Milne and a celebration of the wonderful stories – perhaps you have some wonderful bears or stories of your own to promote?

20th Jan – Brew Monday

The day to take time out for a cup of tea and a chat!

20th of Jan – Martin Luther King Day

Martin Luther King was a leader in the civil rights movement, and this date could be used to rally together in order to set your business goals. You could even set these out on Instagram in the style of Luther King with his famous words “I have a dream…”

20th of Jan-2nd of Feb – Australian Open, Tennis

Andy Murray is planning to take part in the singles at the event this year, his first Grand Slam since his hip injury, so even more to look forward to this year. A tennis match wouldn’t be a tennis match without the to’ing and fro’ing of the ball, tactics and ideas thought up by the individual tennis player and their coaching team. Why not set up a debate during this week to replicate this back and forth of ideas and generating some useful blog content for your target audience?

21st-25th of Jan – London Art Fair

Explore the wonders that London Art Fair has to offer with its exhibitions of contemporary art. This event has been taking place annually for the passed 30+ years and offers a unique experience for visitors and collectors. This is certainly an exhibition not to missed and who knows, you could discover a new style which could work in your branding or marketing strategy?

23rd Jan-2nd of Feb – Sundance Film Festival

Celebrating independent movies, The Sundance Film Festival showcases works which primarily tell a hard-hitting story without the backing of any large corporation. It shows that you don’t need a large budget in order to make an impact with your work. Robert Redford, the President and Founder of the Festival stated; “storytellers can challenge and…provoke thought, drive empathy and allow the audience to connect, in deeply personal ways.” There’s no reason why your blog posts can’t do the same.

25th of Jan – Burn’s Night

Robert Burns was one of the great Scottish bards and as such, for hundreds of years, people (primarily the Scots) have held banquets in his honour.
But if the thought of an encased animal’s stomach doesn’t appeal, there’s always a ceilidh to enjoy. So grab a partner and dosey do..

25th of Jan – Chinese New Year

This major festival celebrates the Lunar New Year in an array of ways. You’ll usually see lanterns, beautifully decorated couplets and the lighting of firecrackers. Can you build a marketing campaign to celebrate the Year of the Rat?

26th of Jan – Australia Day

This day marks the anniversary of the beginning of the colony. In 1788, the 1st Fleet of British ships arrived at Port Jackson and raised the Union Jack. So don a corked hat, call your mate a wallaby and have a Fosters to celebrate the occasion.

26th of Jan – The Grammy Awards

The 62nd Grammy Awards ceremony will be the highlight of many popular musicians’ calendars. Presented by the Recording Academy, these awards acknowledge those who have been outstanding in their category. Maybe you could adopt the hashtag on social media with a well-designed offer to gain some free publicity?

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  • LGBT History Month

2nd of Feb – Groundhog Day

A day for predictions. Although in the US this day is used to predict the weather based on the behaviours of a groundhog, maybe you can use this day to set yourself some goals and to forecast for the rest of the year. Unless you want to relive the same day all over again, like Bill Murray, we’d suggest getting this right…

1st of Feb – 14th of March – Rugby 6 Nations

Ever thought about how to motivate your team? Well corporate tickets to the 6 Nations might just have that desired effect. Just an idea, you could use tickets to such an event as an incentive for your team to sell more or perform better.

2nd of Feb – Superbowl

The NFL annual championship game, between the winners of the AFC and NFC leagues. It’s another US import that has a growing following by Brits who are getting interested in it and some 180,000 Americans who live in the UK.

9th of Feb – Oscars / 92nd Academy Awards

An Oscar is a highly coveted award and celebrities travel worldwide to attend this event. But who do you think will win? Who will be the best and worst dressed? And who will fall up those stairs this year?! Why not produce some related blog content? Try and link the title to this popular awards ceremony to increase your Google ranking. Remember to produce posts over 600 words long, that way it will further increase your Google ranking.

14th of Feb – Valentine’s Day

With its roots appearing to be both ancient Roman (with the festival of Lupercalia, a fertility celebration) and Christian (the feast to celebrate St Valentine’s Day). Britain’s are still very much in love with Valentine’s day, Mintel research predicted a spend of approx £470 million on this romantic day – so it’s definitely a significant selling opportunity not to be missed.

14th-18th of Feb – London Fashion Week

All things British fashion-related are on the red carpet this week.  What about offering some ‘stylish’, ‘red carpet’ promotions of your own, to make you stand out this week?

25th of Feb – Mardi Gras/Shrove Tuesday

Ah, the day that we just HAVE TO eat the entire contents of one’s fridge. Challenge accepted.

26th Feb – Wear Red Day

A national day to encourage schools, businesses & individuals to wear red and donate to help facilitate the delivery of anti-racism education throughout England, Scotland & Wales.

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  • National Women’s History Month
  • Red Cross Month
  • Marie Curie Daffodil Appeal Month

1st of March – St David’s Day

Dydd Gwyl Dewi! A day of parades which include all things Welsh, such as gigantic leeks and daffodils, to celebrate the canonisation of Saint David. These festivities have amassed attention and can be a great opportunity for businesses.

2nd of March – British Pie Week

As a nation of pie lovers, it’s a great fun day. Why not get the team together and bake a pie of their choosing –  it could be savoury, a dessert, a crumble, a pasty or a pizza pie, then have fun tasting them all and post the winner online!

5th-8th of March – Crufts 202

The world’s greatest dog show. Perhaps a great time to celebrate the office dog and all the dog lovers you work with!

8th of March – International Women’s Day

International Women’s Day celebrates social, economic, cultural and political achievements of women across the world. #BeBoldForChange. Perhaps a great day to celebrate the achievements of women in your business?

9th-13th of March – Sport Relief

In 2018 Sport Relief raised a whopping £38,195,278 for charities in the UK and around the world. It’s a great opportunity to get active and get fundraising, whatever your fitness level. Perhaps you could donate a percentage of your sales that day? Raise awareness and your profile with this great cause.

13th of March – Friday the 13th…

Some find it lucky, some unlucky – so, either buy your lottery tickets or stay home and wrap yourself in bubble wrap this Friday.

17th of March – St Patrick’s Day

This Irish celebration of one of Ireland’s Patron Saints has attracted growing global attention and can be a boom for businesses. Millions of people get involved, spending on all things green, having office and private party events and outings to restaurants and bars. Think about how you could do something to engage with your visitors on this festival.

22nd of March – Mother’s Day

To celebrate all Mums. A day for them to put up their feet and be waited on hand and foot. Presents in the form of cards and flowers are traditionally given – along with many cups of tea so there’s an opportunity to celebrate the achievements of Mums in your business?

23rd-29th of March – National Workouts and Wellbeing Week

In association with Mind this week aims to raise awareness of mental health and mindfulness. A great time to think about themes of health and an active lifestyle.

29th of March – Daylight Saving Starts

In order to make better use of natural light, at 1am the clocks move forward 1 hour from standard time. Although you are technically losing an hours sleep, you will notice that your drive to and from work won’t be in a blanket of darkness.

28th of March – Dubai World Cup

The Dubai World Cup is a thoroughbred horserace held annually since 1996. The $35 million event is not one to be missed – have a think about how you can utilise this publicity for selling opportunities.

29th of March – Oxford / Cambridge Boat Race

This traditional rowing race taking place between Mortlake and Putney on the River Thames. Perhaps you could piggy-back the hashtag for this boat race on social media with a well-crafted offer to gain some serious eyeballs on your brand?

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  • National Pet Month
  • Stress Awareness Month

1st of April – April Fools

April Fool’s Day appears to stem back to a celebration of the turning of the seasons around springtime. It’s a day for general silliness and the celebration of the practical joke. Although it’s not a well-known ‘selling’ opportunity, there are opportunities to engage with your customers and create brand awareness with perhaps a few ‘well-considered’ jokes. A funny email marketing campaign perhaps?

2nd of April – Children’s Book Day

Infiltrate your marketing with fictional characters for the day making your business appeal to a different audience. They are the next generation and your next target audience after all…

2nd of April – CIM Annual Marketing Excellence Awards Ceremony 

These awards can offer some great exposure for you and your business. Have a look at how you can improve your marketing and gain some great publicity by entering.

TBC – Winners announced of The Queen’s Award for Enterprise in Business

Have you applied and are eagerly awaiting the announcement? No, maybe think about applying for one of the 2021 awards? The four categories include: Innovation, Sustainable Development, International Trade and Promoting Opportunity. Utilise this opportunity to get known for excellence or reach out to companies such as JCB who have won previously to help your organisation improve.

12th of April – Easter Sunday

Easter, the first big holiday after Christmas has customers spending thousands on Easter-related merchandise. There are also opportunities for non-Easter related selling too, by using the occasion as a springboard for new lines and special ‘spring’ offers.

22nd of April – Earth Day (U.S.)

First celebrated in 1970, and now coordinated globally by the Earth Day Network, it’s celebrated in some 193 countries, with events to demonstrate support for environmental protection. A great opportunity for environmentally-friendly businesses to raise their awareness.

26th of April – London Marathon

The London Marathon in 2020 will be celebrating its 40th anniversary. Why not jump on the running bandwagon and liveblog the runners’ way around the course whilst offering new lines or deals.

23rd of April – St George’s Day

St George’s Day, remembering England’s Patron Saint. A great celebration of English traditions and for selling all things English (…and for swords and dragons of course!).

23rd of April – Shakespeare Day

Known for works such as Romeo and Juliet, Hamlet and Julius Caesar, this date celebrates the English poet and playwright. Why not mimic the Bard of Avon and create some campaign sonnets to appeal to the classicists amongst us.

Be not afraid of greatness: some are born great, some achieve greatness, and some have greatness thrust upon them.

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  • National Walking Month
  • National Share a Story Month

4th of May – May Day

An ancient festival to celebrate the coming of Spring. This event usually incorporates street marches as well as the singing of madrigals and folk dancing. Start your month off with a bang and use this festival to engage your site visitors. Perhaps a “Mayday” pun to draw attention to a special offer you’re running?

7th of May – UK Local Elections

On the back of the UK’s Local Elections, why not ask your site visitors for their opinion with a poll? Collect some data and produce an article on the results. People love to be involved and have a say in what your business is doing, or where you could improve, just like they do with the government.

4th of May – Star Wars Day

May the 4th be with you…

8th of May – Bank Holiday

Traditional the first Monday in May is a UK Bank Holiday. Originally, it was probably a Roman festival celebrating the beginning of Summer and still remains a celebration of the end of Winter. It’s a great time to launch summer products and promotions. It’s also a great time to dance around the Maypole or do some Morris dancing! This is the May bank holiday will be changed to Friday 8th May, to coincide with the 75th Anniversary of VE Day.

8th of May – V-E Day’s 75th Anniversary

VE Day marks the end of the Second World War and this year celebrates its 75th Anniversary.

12th-23rd of May – Cannes Film Festival

All those in the film industry flock to the South of France for this illustrious awards ceremony. Again, this festival sees high end fashion and a chance to create a marketing strategy around this well publicised event particularly if you’re in the fashion business.

23rd of May – FA Cup Final

If you’re a footie fan then this is probably one not to be missed. Use this opportunity to engage with your footballing and non-footballing customers with offers and promotions.

21st-25th of May – Chelsea Flower Show

Held by the Royal Horticultural Society, this show welcomes Spring with an eclectic array of colours and of course flowers. It’s attended by 157,000 people each year and is one of Britain’s largest flower shows. With such a dedicated and captive audience, it would be a shame to miss this marketing opportunity.

22nd-25th May – The Mind Body Spirit London Wellbeing Festival

If you are a shaman, yogi, vegan, spiritual seeker, urban hippie then this is a festival experience not to be missed.

23rd & 24th May – London Rugby 7s

The annual rugby tournament at Twickenham. This event has a different theme each year and it’s custom that everyone wears fancy dress. Why not create a competition that gives out a prize for the best fancy dress costume – like a new line of product and get some great exposure from this event

25th of May – Bank Holiday

The spring holiday weekend coincides with the school summer half term – a couple of useful opportunities for engagement and selling.

28th of May – Amnesty International Day

Standing up for human rights, amnesty international raises awareness for those in need. Why not do a sponsored run or swim to raise funds for a cause that is close to your organisation’s heart?

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  • Gay Pride Month

11th-14th of June – Isle of Wight Festival

With Lionel Richie, Lewis Capaldi, Snow Patrol, The Chemical Brothers and Duran Duran to name just a few, festivals are a great way to engage with your audience. Maybe you can think of a way to get your product at the festival and enjoy the music, shops and more whilst you “work”.

13th of June – The Queen’s Official Birthday

Her Majesty the Queen has two birthdays each year – her actual birthday being April 21st, which she usually celebrates privately. Her official birthday is usually the second Saturday in June when (hopefully!) the weather is better for the festivities.

21st of June – Father’s Day

Father’s Day is worth only half of that spent on Mother’s Day, but millions of pounds will still be spent on this occasion nevertheless. Remember it’s not just for dads, it’s for fathers-to-be, fathers-in-law, stepfathers, grandfathers and father figures…..

16th-20th of June – Royal Ascot

Revered globally, this Race meeting is a special occasion. Complete with a Royal procession, a strict dress code and a park and fly helicopter experience, it’s no wonder that over 300,000 people visit these races over the 5 days. Why not make your business stand out in all it’s finery with an on trend blog post?

20th of June – Summer Solstice

What better way to experience the longest day of the year than heading to Stonehenge for the Summer Solstice. Maybe bring in the official beginning of Summer with your brands Summer Collection?

24th-28th of June – Glastonbury Festival

This world famous musical festival, at Worthy Farm, Somerset (just down the road from us!) is back this year, after a year off last year.This year’s line up is set to include legends Paul McCartney and Diana Ross – so, why not think of a way to engage with the audience there – with around 200,000 people attending, it could be a massive win!

27th June-19th of July – Tour De France

The annual race which sees cyclists testing themselves through a gruelling 21 stage route from Nice to Paris Champs-Elysées. Why not think of a way to create an engaging campaign around this event?

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  • National Ice Cream Month

1st of July – Canada Day

The 1st of July is frequented by firework displays, face painting, and citizenship ceremonies, all to celebrate Canada becoming a self-governing country. Why wouldn’t you use it as a day to have pancake breakfasts and Canadian maple syrup?

2nd of July – World UFO Day

Do you have any out of this world deals which you can offer on World UFO Day?

29th of June-12th of July – Wimbledon

This world-famous Grand Slam tournament has been held, for 2 weeks every summer, and is the oldest tennis tournament in the world, held at the All England Club in Wimbledon. A glorious fortnight of strawberries and cream and more recently a British winner! Will Murray be back this year after his hip surgery to thrill us all?

4th of July – American Independence Day

Celebrated since 1776, this National American Holiday sees the tradition of BBQs and fireworks. Do you have any ideas how to include stars and stripes into your marketing campaign? Today might be the day to try it.

1st-5th of July – Henley’s Royal Regatta

Henley Royal Regatta was established in 1839 and is the best-known regatta in the world. It’s a traditional event held each year on the River Thames ….. blazers and boaters all round!

19th of July – British Grand Prix, F1

This event takes place at the Silverstone Circuit with roughly 300,000 fans and it’s come a long way since the first ever round of the F1 Championship in the 1950s. Again, with such a captive audience, why not make them a fan of your business or products as well as the F1?

14th of July – Bastille Day

Bastille Day celebrates the French Revolution when the Parisian prison; The Bastille was overthrown in 1789. Flags of red, white and blue are raised around France and large military parades which include aerobatic displays mean that both the land and sky are a spectacle.

17th of July – 12th of Sept – BBC Proms

The BBC Proms is one of the most revered events in every classical musician’s calendar. The concert series is attended by huge numbers and broadcasted on the BBC so reaches a vast audience. Sensing a theme yet? Why not target that audience with some musical marketing?

30th of July – International Friendship Day

In 2011 the General Assembly of the United Nations declared 30 July as official International Friendship Day, with the idea that friendship between peoples, countries, and cultures can inspire peace efforts and build bridges between communities.

30th of July-3rd of August – Eid al-Adha

AIslamic festival to commemorate the willingness of Ibrahim (also known as Abraham) to follow Allah’s (God’s) command to sacrifice his son. Muslims around the world observe this event.


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  • National Immunisation Awareness Month

8th of August – International Cat Day

A celebration to raise awareness for cats and learn about ways to help and protect them. Get engagement on line with pics of your furry feline friends!

23rd-25th of August – Reading & Leeds Festival

Liam Gallagher is set to headline this famous UK music festival this year. Last year’s line up saw a mass of talent from the likes of The 1975, Foo Fighters and Bastille – so, why not think of a way to engage with the audience there – with Reading having a capacity of 90,000 alone, it could be a big win!

26th of August – International Dog Day

Celebrated annually for people to recognise the importance of dogs and how they impact their lives on a daily basis. The day for all those office dogs out there that work so hard to keep us all happy and motivated!

31st of August – Bank Holiday

This late summer holiday long-weekend is the chance to make the most of the final weeks of summertime. It’s a great chance to create an offer tempting people to spend before they settle back into their usual routine.

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  • Classical Music Month

19th of Sept – 4th of Oct – Oktoberfest

Held in Munich, Germany, this 15 day long festival means that you’ll almost have time to sample all of the beers before it ends. One of the most well known beer events globally, this festival attracts huge attention worldwide. There are family days, a traditional gun-salute, rides and more. Why not put together a campaign around this fun event?

27th – 28th of September – Yom Kippur

This is one of the holiest days in Judaism. It means Day of Atonement and definitely one for the calendar.

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  • Breast Cancer Awareness Month
  • Domestic Violence Awareness Month

TBC – Turner Prize

The Turner Prize, named after the English painter JMW Turner. Infamous for its weird and wonderful contemporary artwork, the annual Turner Prize is always one to be watched. Its past nominations have included a 10 metre high sculpture of a man’s bottom by Anthea Hamilton and has divided opinion from both critics and the general public. Can you think of an artsy, innovative way to engage with your audiences? Now would be the time…

24th of Oct – United Nations Day

This is a day in which the United Nations Organisation recognises their achievements and sets out their new aims for the year. Have you got a day to recognise achievements within your business? Everyone likes recognition and it might motivate members of staff..

25th of Oct – Daylight Saving Ends

At 1am the clocks move backwards 1 hour from standard time. Huzzah, you gain an hours sleep! Just remember to reset your alarm so that you don’t accidentally wake up at the usual time!

31st of Oct – Halloween

Mintel, the world’s leading market intelligence agency, reported that UK consumers spend £310million on Halloween, seeing it overtake the spend for Valentine’s Day. 40% of Britain’s spent money on Halloween. So, even if your business doesn’t have a direct link to this event it might be worth adding some kind of Halloween-themed offers to your shop at this time. If all else fails, encourage your staff to dress up and snap some pictures for social media.

31st of Oct-2nd Nov – Dios Los Muertos

The Day of the Dead is an iconic Mexican holiday celebrated globally in order to remember those who are no longer with us.

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  • Aviation History Month
  • National Alzheimer’s Disease Awareness Month

5th of Nov – Guy Fawkes Day

Remember, remember the 5th of November – although the spend on bonfire night is relatively small, when compared to that of the US import Halloween, it’s clear that the spend on ‘Autumn’ events is growing.

11th of Nov – Remembrance Day

Every year the nation unites to remember the contribution of military and civilian servicemen and women involved in both World Wars and later conflicts. Can you make your logo apt for the occasion? Maybe add a poppy to it?

13th of November – Friday the 13th…

Another one! Some find it lucky, some unlucky – so, either buy your lottery tickets or stay home and wrap yourself in bubble wrap this Friday.

14th of Nov – Diwali Day

Diwali is a five day festival of lights. Celebrated by Sikhs, Jains and Hindus across the world, it celebrates new beginnings.

28th of Nov – Thanksgiving

In November 2015, the Independent newspaper reported that Waitrose said one in six Britain’s now celebrate the American ‘Thanksgiving’ tradition – time for turkey, sweet potato and pumpkin pie and perhaps some special autumn/winter promotions?

29th of Nov – Black Friday

In November 2016 the Telegraph >reported that bargain hunters stayed away from the high street, preferring to shop for offers online, with sales over the entire weekend expected to top £5.76billion. Not to be missed for you ecommerce store owners.

30th of Nov – St Andrew’s Day

Scotland’s official national day, so don your best kilt, limber up for that ceilidh dance and be thankful that you did, as some finish the evening off with a deep fried mars bar.

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  • Month of Christmas

21st of Dec – Winter Solstice

What chillier way to experience the shortest day of the year than heading to Stonehenge for the Winter Solstice. Maybe bring in the official beginning of Winter with your Comfort Collection?

25th of Dec – Christmas Day

Christmas, the busiest spending period of the year, with the trend for online spending increasing year-on-year. If you run an ecommerce store, make sure you’ve got everything well in place beforehand.

26th of Dec – Boxing Day

Big for sales, this date is not to be missed if you run an ecommerce store.

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