It can be a really big task to plan your 2021 year in marketing, but making time to do so will allow you to look ahead and plan out any campaigns well in advance, so get these dates in your marketing calendar today.
Here are a few notable dates to make life a little easier for you – we’ve even created a contents table allowing you to simply jump between months to make browsing easier.
What’s the best way to do this?
Feel free to book mark this post, or create and keep a content marketing calendar that you can plug dates into, as it will help you plan and schedule your material.
We’ve provided you with the dates, it’s up to you to think which events/days could be relevant to your business.
- National Blood Donor Month
- Veganuary Month
1st of January – New Year’s Day / Start of the January Sales
Although we all usually start the New Year in the worst way possible – with a banging headache, it is also the start of the January Sales. Maybe some retail therapy will help with this…
3rd of January – Festival of Sleep
Festival of sleep day! After all the shopping a day of rest!
18th of January – Winne the Pooh Day
A day created to celebrate the birthday of its author A.A. Milne and a celebration of the wonderful stories – perhaps you have some wonderful bears or stories of your own to promote?
18th of January – Brew Monday
The day to take time out for a cup of tea and a chat!
18th of January – Martin Luther King Day
Martin Luther King was a leader in the civil rights movement, and this date could be used to rally together in order to set your business goals. You could even set these out on Instagram in the style of Luther King with his famous words “I have a dream…”
25th of January – Burn’s Night
Robert Burns was one of the great Scottish bards and as such, for hundreds of years, people (primarily the Scots) have held banquets in his honour.
But if the thought of an encased animal’s stomach doesn’t appeal, there’s always a ceilidh to enjoy. So grab a partner and dosey do..
26th of January – Australia Day
This day marks the anniversary of the beginning of the colony. In 1788, the 1st Fleet of British ships arrived at Port Jackson and raised the Union Jack. So don a corked hat, call your mate a wallaby and have a Fosters to celebrate the occasion.
- LGBT History Month
2nd of February – Groundhog Day
A day for predictions. Although in the US this day is used to predict the weather based on the behaviours of a groundhog, maybe you can use this day to set yourself some goals and to forecast for the rest of the year. Unless you want to relive the same day all over again, like Bill Murray, we’d suggest getting this right…
6th of February – 20th of March – Rugby 6 Nations
The 2020 championship was the longest in history, with delays caused by the Covid-19 pandemic meaning it didn’t conclude until 31 October. England lifted the trophy on points difference ahead of France, but who will triumph in 2021?
8th to 21st of February – Australian Open, Tennis
A tennis match wouldn’t be a tennis match without the to’ing and fro’ing of the ball, tactics and ideas thought up by the individual tennis player and their coaching team. Why not set up a debate during this week to replicate this back and forth of ideas and generating some useful blog content for your target audience?
12th of February – Chinese New Year
This major festival celebrates the Lunar New Year in an array of ways. You’ll usually see lanterns, beautifully decorated couplets and the lighting of firecrackers. Can you build a marketing campaign to celebrate the Year of the Ox?
14th of February – Valentine’s Day
With its roots appearing to be both ancient Roman (with the festival of Lupercalia, a fertility celebration) and Christian (the feast to celebrate St Valentine’s Day). Britain’s are still very much in love with Valentine’s day, Mintel research predicted a spend of approx £470 million on this romantic day – so it’s definitely a significant selling opportunity not to be missed. n
16th of February – Mardi Gras/Shrove Tuesday
Ah, the day that we just HAVE TO eat the entire contents of one’s fridge. Challenge accepted.
19th to 23rd of February – London Fashion Week
All things British fashion-related are on the red carpet this week. What about offering some ‘stylish’, ‘red carpet’ promotions of your own, to make you stand out this week?
20th of February – National Love Your Pet Day
What better opportunity to let your social media followers know more about you – share pictures or funny video’s of your pets.
- National Women’s History Month
- Red Cross Month
- Marie Curie Daffodil Appeal Month
1st of March – St David’s Day
Dydd Gwyl Dewi! A day of parades which include all things Welsh, such as gigantic leeks and daffodils, to celebrate the canonisation of Saint David. These festivities have amassed attention and can be a great opportunity for businesses.
1st of March – The Golden Globes
For excellence in the film and television industry, these awards are sure to be a glitzy affair. Maybe you could do your own Golden Globes awards for business excellence? Make a whole social media campaign surrounding it – it’s a good way to promote yourself as an industry leader if you’re handing out the awards too!
1st of March – British Pie Week
As a nation of pie lovers, it’s a great fun day. Why not get the team together over Zoom and bake a pie of their choosing – it could be savoury, a dessert, a crumble, a pasty or a pizza pie, then have fun tasting them all and post the winner online!
8th of March – International Women’s Day
International Women’s Day celebrates social, economic, cultural and political achievements of women across the world. #BeBoldForChange. Perhaps a great day to celebrate the achievements of women in your business?
14th of March – Mother’s Day
To celebrate all Mums. A day for them to put up their feet and be waited on hand and foot. Presents in the form of cards and flowers are traditionally given – along with many cups of tea so there’s an opportunity to celebrate the achievements of Mums in your business?
15th of March – The Grammy Awards
The 63rd Grammy Awards ceremony will be the highlight of many popular musicians’ calendars. Presented by the Recording Academy, these awards acknowledge those who have been outstanding in their category. Maybe you could adopt the hashtag on social media with a well-designed offer to gain some free publicity?
17th of March – St Patrick’s Day
This Irish celebration of one of Ireland’s Patron Saints has attracted growing global attention and can be a boom for businesses. Millions of people get involved, spending on all things green, having office and private party events and outings to restaurants and bars. Think about how you could do something to engage with your visitors on this festival.
28th of March – Daylight Saving Starts
In order to make better use of natural light, at 1am the clocks move forward 1 hour from standard time. Although you are technically losing an hours sleep, you will notice that your drive to and from work won’t be in a blanket of darkness.
- National Pet Month
- Stress Awareness Month
1st of April – April Fools
April Fool’s Day appears to stem back to a celebration of the turning of the seasons around springtime. It’s a day for general silliness and the celebration of the practical joke. Although it’s not a well-known ‘selling’ opportunity, there are opportunities to engage with your customers and create brand awareness with perhaps a few ‘well-considered’ jokes. A funny email marketing campaign perhaps?
2nd of April – Children’s Book Day
Infiltrate your marketing with fictional characters for the day making your business appeal to a different audience. They are the next generation and your next target audience after all…
2nd of April – Good Friday
Good Friday is a Christian observance which commemorates the crucifixion of Jesus Christ. It is part of Holy week and it is a public holiday throughout the UK.
3rd of April – Oxford / Cambridge Boat Race
This year it will be held on the Great Ouse at Ely in April 2021. The event will see the 166th Men’s and the 75th Women’s boat races. Perhaps you could piggy-back the hashtag for this boat race on social media with a well-crafted offer to gain some serious eyeballs on your brand?
4th of April – Easter Sunday
Easter, the first big holiday after Christmas has customers spending thousands on Easter-related merchandise. There are also opportunities for non-Easter related selling too, by using the occasion as a springboard for new lines and special ‘spring’ offers.
5th of April – Easter Monday
Easter Monday occurs after Easter Sunday, which commemorates Jesus Christ’s resurrection, according to Christian belief. It is a bank holiday in England, Wales and Northern Ireland but not Scotland.
22nd of April – Earth Day (U.S.)
First celebrated in 1970, and now coordinated globally by the Earth Day Network, it’s celebrated in some 193 countries, with events to demonstrate support for environmental protection. A great opportunity for environmentally-friendly businesses to raise their awareness.
23rd of April – St George’s Day
St George’s Day, remembering England’s Patron Saint. A great celebration of English traditions and for selling all things English (…and for swords and dragons of course!).
23rd of April – Shakespeare Day
Known for works such as Romeo and Juliet, Hamlet and Julius Caesar, this date celebrates the English poet and playwright. Why not mimic the Bard of Avon and create some campaign sonnets to appeal to the classicists amongst us.
Be not afraid of greatness: some are born great, some achieve greatness, and some have greatness thrust upon them.
25th of April – Oscars / 93rd Academy Awards
An Oscar is a highly coveted award and celebrities travel worldwide to attend this event – although this year it may all be done virtually due to Covid-19. But who do you think will win? Who will be the best and worst dressed? Why not produce some related blog content? Try and link the title to this popular awards ceremony to increase your Google ranking. Remember to produce posts over 600 words long, that way it will further increase your Google ranking.
25th of April – National Telephone Day
Take the opportunity to use this National Day to reconnect with any clients you haven’t heard from in a while.
- National Walking Month
- National Share a Story Month
1st of May – National Loyalty Day
Use this opportunity to thank any loyal customers you have by awarding them a special offer or discount on goods or services.
3rd of May – May Day
An ancient festival to celebrate the coming of Spring. This event usually incorporates street marches as well as the singing of madrigals and folk dancing. Start your month off with a bang and use this festival to engage your site visitors. Perhaps a “Mayday” pun to draw attention to a special offer you’re running?
3rd of May – Bank Holiday
Traditional the first Monday in May is a UK Bank Holiday. Originally, it was probably a Roman festival celebrating the beginning of Summer and still remains a celebration of the end of Winter. It’s a great time to launch summer products and promotions. It’s also a great time to dance around the Maypole or do some Morris dancing!
4th of May – Star Wars Day
May the 4th be with you…
6th of May – UK Local Elections
On the back of the UK’s Local Elections, why not ask your site visitors for their opinion with a poll? Collect some data and produce an article on the results. People love to be involved and have a say in what your business is doing, or where you could improve, just like they do with the government.
8th of May – V-E Day’s 76th Anniversary
VE Day marks the end of the Second World War and this year celebrates its 76th Anniversary.
15th of May – FA Cup Final
If you’re a footie fan then this is probably one not to be missed. Use this opportunity to engage with your footballing and non-footballing customers with offers and promotions.
25th of May – National Wine Day
Well it would be rude not to celebrate the National Day – so treat yourself & maybe your team to a bottle of Vino.
28th to 31st May – The Mind Body Spirit London Wellbeing Festival
If you are a shaman, yogi, vegan, spiritual seeker, urban hippie then this is a festival experience not to be missed.
28th of May – Amnesty International Day
Standing up for human rights, amnesty international raises awareness for those in need. Why not do a sponsored run or swim to raise funds for a cause that is close to your organisation’s heart?
30th of May – National Creativity Day
Use this opportunity to share some of your recent creative work with clients or maybe some of your creative plans for the future. Maybe you have some new packaging or a new logo or website design you could share with them.
31st of May – Bank Holiday
The spring holiday weekend coincides with the school summer half term – a couple of useful opportunities for engagement and selling.
- Gay Pride Month
2nd of June – National Running Day
We all know exercise helps not only our physical health but our mental health – schedule in some time to get out for a run or a stroll.
12th of June – The Queen’s Official Birthday
Her Majesty the Queen has two birthdays each year – her actual birthday being April 21st, which she usually celebrates privately. Her official birthday is usually the second Saturday in June when (hopefully!) the weather is better for the festivities.
20th of June – Father’s Day
Father’s Day is worth only half of that spent on Mother’s Day, but millions of pounds will still be spent on this occasion nevertheless. Remember it’s not just for dads, it’s for fathers-to-be, fathers-in-law, stepfathers, grandfathers and father figures…..
15th to 19th of June – Royal Ascot
Revered globally, this Race meeting is a special occasion. Complete with a Royal procession, a strict dress code and a park and fly helicopter experience, it’s no wonder that over 300,000 people visit these races over the 5 days – this year things might be different for spectators due to the pandemic. Why not make your business stand out in all it’s finery with an on trend blog post?
21st of June – Summer Solstice
What better way to experience the longest day of the year than heading to Stonehenge for the Summer Solstice. Maybe bring in the official beginning of Summer with your brands Summer Collection?
21st to 30th of June – World Wellbeing Week
Now in its third year, World WellBeing Week returns in June 2021 to provide the opportunity for participants worldwide to promote an overall awareness for the wide-ranging aspects of wellbeing, including social, physical, emotional, financial, career, community and environmental wellbeing. Something never before so important in these challenging times of ours.
21st of June – National Selfie Day
Can you persuade your team to all take a selfie to share on your business social media page. Help people to get to know your company and show a more light hearted side to your team.
26th June to 18th of July – Tour De France
The annual race which sees cyclists testing themselves through a gruelling 21 stage route from Nice to Paris Champs-Elysées. Why not think of a way to create an engaging campaign around this event?
28th of June to 11th of July – Wimbledon
This world-famous Grand Slam tournament has been held, for 2 weeks every summer, and is the oldest tennis tournament in the world, held at the All England Club in Wimbledon. A glorious fortnight of strawberries and cream and more recently a British winner!
29th of June to 4th of July – Henley’s Royal Regatta
Henley Royal Regatta was established in 1839 and is the best-known regatta in the world. It’s a traditional event held each year on the River Thames ….. blazers and boaters all round!
30th of June – Social Media Day
Social Media Day is observed annually on June 30th. In its short life, social media has redefined how people interact, communicate, and share with family, friends, and the world.
- National Ice Cream Month
1st of July – Canada Day
The 1st of July is frequented by firework displays, face painting, and citizenship ceremonies, all to celebrate Canada becoming a self-governing country. Why wouldn’t you use it as a day to have pancake breakfasts and Canadian maple syrup?
2nd of July – World UFO Day
Do you have any out of this world deals which you can offer on World UFO Day?
4th of July – American Independence Day
Celebrated since 1776, this National American Holiday sees the tradition of BBQs and fireworks. Do you have any ideas how to include stars and stripes into your marketing campaign? Today might be the day to try it.
6th to 17th of July– Cannes Film Festival
All those in the film industry flock to the South of France for this illustrious awards ceremony. Again, this festival sees high end fashion and a chance to create a marketing strategy around this well publicised event particularly if you’re in the fashion business.
14th of July – Bastille Day
Bastille Day celebrates the French Revolution when the Parisian prison; The Bastille was overthrown in 1789. Flags of red, white and blue are raised around France and large military parades which include aerobatic displays mean that both the land and sky are a spectacle.
15th of July – National Give Something Away Day
This can be a great marketing opportunity – run a competition to give something away. This will potentially boost your social media following and drive traffic to your business.
16th to 18th of July – British Grand Prix, F1
This event takes place at the Silverstone Circuit with roughly 300,000 fans and it’s come a long way since the first ever round of the F1 Championship in the 1950s. Again, with such a captive audience, why not make them a fan of your business or products as well as the F1?
15th to 18th of July – Crufts 2021
The world’s greatest dog show. Perhaps a great time to celebrate the office dog and all the dog lovers you work with!
19th to 23rd of July – Eid al-Adha
An Islamic festival to commemorate the willingness of Ibrahim (also known as Abraham) to follow Allah’s (God’s) command to sacrifice his son. Muslims around the world observe this event.
26th of July – National All Or Nothing Day
We all have dreams we hold back, decisions left to make, or plans uncompleted. On this day, people break free of everything holding them back. Everyone has at least one thing that they would like to overcome, need to do or want to do but might be fearful or hesitant to do so. This is the day to go ahead and do it, take that first step and go for it.
30th of July – International Friendship Day
In 2011 the General Assembly of the United Nations declared 30 July as official International Friendship Day, with the idea that friendship between peoples, countries, and cultures can inspire peace efforts and build bridges between communities.
- National Immunisation Awareness Month
6th of August – International Beer Day
Why not treat yourself and your team to a beer after work as a thank you.
8th of August – International Cat Day
A celebration to raise awareness for cats and learn about ways to help and protect them. Get engagement on line with pics of your furry feline friends!
9th of August – National Book Lovers Day
Reading a good book at the moment or have an all time favourite. Share this with your social media followers and engage in conversations over what their favourites are.
17th of August – National Non Profits Day
Through nonprofits, awareness, research, and aid reach the people who need it most. Nonprofits also produce tremendous benefits to their surrounding communities and the broader world. Take some time to learn more about nonprofits. Understanding that the funding for these organizations often satisfies more than the mission statement will help us see the benefits of supporting nonprofit organizations.
26th of August – International Dog Day
Celebrated annually for people to recognise the importance of dogs and how they impact their lives on a daily basis. The day for all those office dogs out there that work so hard to keep us all happy and motivated!
28th of August – National Thoughtful Day
Why not do something thoughtful for a colleague or client. How can you make their day just a little better?
30th of August – Bank Holiday
This late summer holiday long-weekend is the chance to make the most of the final weeks of summertime. It’s a great chance to create an offer tempting people to spend before they settle back into their usual routine.
- Classical Music Month
12th of September – National Day of Encouragement
Could you help a colleague with a project or an idea they have. Give them a boost and encourage them to their goals.
15th to 16th of September – Yom Kippur
This is one of the holiest days in Judaism. It means Day of Atonement and definitely one for the calendar.
21st to 26th of September – Chelsea Flower Show
Held by the Royal Horticultural Society, this show normally welcomes Spring with an eclectic array of colours and of course flowers however due to the pandemic has been postponed to September this year. With such a dedicated and captive audience, it would be a shame to miss this marketing opportunity.
22nd of September – Car Free Day
Can you set the example and make it work another way instead of using your car or try car sharing with a colleague who lives in your area?
30th of September – Love People Day
Show some love to your social media followers.
- Breast Cancer Awareness Month
- Domestic Violence Awareness Month
3rd October – London Marathon
The organisers plan to make the event the biggest 26.2-miler ever staged. They are aiming for a record 50,000 runners to run from Blackheath to The Mall in the traditional mass-participation race on October 3.As well as this, there will be 50,000 places available for runners around the world to take on the Virtual Virgin Money London Marathon the same day
10th of October – World Mental Health Day
World Mental Health Day is observed on 10 October every year, with the overall objective of raising awareness of mental health issues around the world and mobilizing efforts in support of mental health.
12th of October – National Savings Day
Offer customers a discount for 1 day only. Spread the news on social media and get everyone talking.
24th of October – United Nations Day
This is a day in which the United Nations Organisation recognises their achievements and sets out their new aims for the year. Have you got a day to recognise achievements within your business? Everyone likes recognition and it might motivate members of staff..
28th of October – National Make A Difference Day
National Make A Difference Day brings community service to a whole new level each year. Organizations join forces on the fourth Saturday in October to make a difference, big or small. Millions of people have united in the common mission to improve the lives of others.
31st of October – Daylight Saving Ends
At 1am the clocks move backwards 1 hour from standard time. Huzzah, you gain an hours sleep! Just remember to reset your alarm so that you don’t accidentally wake up at the usual time!
31st of October – Halloween
Mintel, the world’s leading market intelligence agency, reported that UK consumers spend £310million on Halloween, seeing it overtake the spend for Valentine’s Day. 40% of Britain’s spent money on Halloween. So, even if your business doesn’t have a direct link to this event it might be worth adding some kind of Halloween-themed offers to your shop at this time. If all else fails, encourage your staff to dress up and snap some pictures for social media.
- Aviation History Month
- National Alzheimer’s Disease Awareness Month
2nd of November – Dios Los Muertos
The Day of the Dead is an iconic Mexican holiday celebrated globally in order to remember those who are no longer with us.
4th of November – Diwali Day
Diwali is a five day festival of lights. Celebrated by Sikhs, Jains and Hindus across the world, it celebrates new beginnings.
5th of November – Guy Fawkes Day
Remember, remember the 5th of November – although the spend on bonfire night is relatively small, when compared to that of the US import Halloween, it’s clear that the spend on ‘Autumn’ events is growing.
11th of November – Remembrance Day
Every year the nation unites to remember the contribution of military and civilian servicemen and women involved in both World Wars and later conflicts. Can you make your logo apt for the occasion? Maybe add a poppy to it?
25th of November – Thanksgiving
In November 2015, the Independent newspaper reported that Waitrose said one in six Britain’s now celebrate the American ‘Thanksgiving’ tradition – time for turkey, sweet potato and pumpkin pie and perhaps some special autumn/winter promotions?
26th of November – Black Friday
In November 2016 the Telegraph >reported that bargain hunters stayed away from the high street, preferring to shop for offers online, with sales over the entire weekend expected to top £5.76billion. Not to be missed for you ecommerce store owners.
27th of November – Small Business Saturday USA
Small Business Saturday is an American shopping holiday held during the Saturday after US Thanksgiving during one of the busiest shopping periods of the year. This Saturday is always the last one in November, so falls between November 24th and November 30th. The initiative started in 2010, and in 2011, the Senate unanimously passed a resolution in support of the day, and officials in all 50 states participated.
29th of November – Electronics Greetings Day
To celebrate this day, why not send your customers and business contacts an email greeting to check base.
30th of November – St Andrew’s Day
Scotland’s official national day, so don your best kilt, limber up for that ceilidh dance and be thankful that you did, as some finish the evening off with a deep fried mars bar.
30th of November – Cyber Monday
Cyber Monday is a marketing term for e-commerce transactions on the Monday after Thanksgiving in the United States. It was created by retailers to encourage people to shop online.
- Month of Christmas
4th of December – Small Business Saturday UK
Small Business Saturday UK is a grassroots, non-commercial campaign, which highlights small business success and encourages consumers to ‘shop local’ and support small businesses in their communities.
10th of December – National Salesperson Day
Why not run an internal poll for salesperson of the year & give a prize to the nominated winner.
21st of December – Winter Solstice
What chillier way to experience the shortest day of the year than heading to Stonehenge for the Winter Solstice. Maybe bring in the official beginning of Winter with your Comfort Collection?
24th of December – Christmas Eve
Most people are winding down to take a well deserved break.
25th of December – Christmas Day
Christmas, the busiest spending period of the year, with the trend for online spending increasing year-on-year. If you run an ecommerce store, make sure you’ve got everything well in place beforehand.
26th of December – Boxing Day
Big for sales, this date is not to be missed if you run an ecommerce store.
31st of December – New Years Eve
In the Gregorian calendar, New Year’s Eve (also known as Old Year’s Day or Saint Sylvester’s Day in many countries), the last day of the year, is on 31 December. In many countries, New Year’s Eve is celebrated at evening parties, where many people dance, eat, drink, and watch or light fireworks. Some Christians attend a watchnight service. The celebrations generally go on past midnight into New Year’s Day, 1 January.
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