On-site best practices to ensure your Ecommerce website performs at its best in 2024
We’ve written a short, succinct Ecommerce website checklist for 2024 that includes loads of actionable advice you can use to either:
- Improve your existing ecommerce website incrementally, or
- Use as a reference point when you design your own ecommerce website.
This best practice checklist is totally 100% free to download and in it you get access to the tips we’ve seen work first hand on all the ecommerce web design projects we’ve worked on since our first project back in 2009.
In the guide we break everything down into 9 key areas:
- 1. Global site checks
- 2. Homepage
- 3. Landing Pages
- 4. Category / Listing Pages
- 5. Product Pages
- 6. Basket / Cart Page
- 7. Checkout
- 8. Blog / Journal
- 9. Transactional Emails
As well as being packed full of information so you can improve your ecommerce website in countless ways, here are some things you should know:
- Frequently updated – this guide is regularly updated to ensure that you, as an ecommerce business owner, always have up-to-date information.
- Learn from the leaders – the recommendations inside come from our own 12+ years of ecommerce experience and also what the “big boys” are doing. The biggest companies invest millions analysing and testing their ecommerce websites, so there is much that can be learnt from them.
- It’s crucial to measure your efforts – to get the most out of this guide we recommend that you have a way of recording/measuring the effectiveness of your ecommerce website. This will allow you to test the changes we recommend in this free guide to see how they move the needle.
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