Google ranking algorithm changes to affect non-mobile friendly websites

Big news! From 21st April 2015 Google is making changes to its mobile search ranking algorithm to reflect the mobile friendliness of websites.

What does this mean in practice?

Say your site currently ranks #2 when someone searches “Garden Sheds London”, it will currently also show it second spot when someone searches on their mobile device too. HOWEVER, if your site isn’t mobile friendly, this new change from Google will mean that your site will still appear second for desktop searches, but it won’t for mobile searches. Other mobile friendly sites will be promoted above you.

Why are Google doing this?

It’s all with the aim of serving users on mobile devices websites that will provide them with a great user experience on their mobile device. Which, when you think about it, makes complete sense. Google have recognised the significant shift in the number of mobile device users, and in an effort to provide these users with the information that they want in the most optimal way, no matter what device they’re searching on, they’re making these changes, which we think are for the better. Google said some time ago that there would be a significant impact on search results to website owners who don’t take into account mobile users. Until recently though it’s been possible for websites to rank well without being optimised for mobiles.

How do I know if I’ll be affected?

Well, if your website is already responsive, you don’t have anything to worry about. But if users have to pinch and zoom to navigate around your site on mobile devices it’s time to contact a web professional to help you out. Google have also created the Mobile Friendly Test Tool which will tell you if your site is mobile friendly or not.

Need some help?

If you’d like to discuss how we can help make your website ‘mobile friendly’ then get in touch – we’d love to help. It’s anticipated that in 2015 searches on mobile devices are set to exceed searches on desktops by 2 million!

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