How much does a WordPress website cost?

If you are looking to establish a web presence for your business in the UK, you may be pondering questions like; “How much does a WordPress website cost UK?” and “How much should I pay for a WordPress website?”.

WordPress is an excellent platform for building websites, and it’s widely used around the world by millions of businesses. However, the costs of creating and maintaining a WordPress website in the UK can vary quite a bit depending on your needs and preferences…

In this article, we will explore the different costs associated with building a WordPress website in the UK and provide you with a comprehensive breakdown of all the expenses involved so you can contact designers and agencies with full confidence.

So, let’s get started…

Upfront WordPress Website Costs

Upfront Costs For A WordPress Website (UK)

So what does a WordPress website generally cost?

The average upfront cost for a WordPress website in the UK typically ranges from £1,000 to £15,000.

However, this cost can vary depending on several various factors, such as

  • the size of the website
  • the complexity of the design
  • the level of customisation required in order to create the features and functionality you require to meet your business goals

Here’s a general overview of the upfront costs (and ongoing maintenance costs) you may be looking at, depending on the type of WordPress website you are looking to create for your business.

Business Type Average Upfront WordPress Cost Average Ongoing WordPress Cost
Small Business Website £1,000 – £3,500 £400/year
E-commerce £5,000 – £15,000 £1,000 – £3,000/year
Mid-size Business £3,500 – £6,000 £500 – £1,000/year
Large Business £6,000 – £10,000 £750 – £2,000/year

Of course it’s important to remember that your individual project requirements will impact the price, so the prices in this table above should be seen as a rough estimate.

No two projects are the same; for example, a simple e-commerce WordPress website selling a few products could be as cheap as £2,500, whereas an e-commerce site with a large catalog of 8,000 products that requires a custom search, specific pricing for specific customers and email marketing segmentation for customers who buy certain products could be upwards of £15,000.

Project Approach - How much does a WordPress website cost? 1

Project Approach

One of the key variables that will impact the cost of your WordPress website is the approach the web designer or web design agency takes when creating your website…

Maybe you’re here because you’ve contacted a few designers and agencies already and you’ve received wildly different prices for your project?

It’s very possible that’s because some are quoting to create a bespoke WordPress website, whilst others will be utilising existing pre-built “themes” (or templates) instead.

Let’s dive in and explore the differences between each approach.

Fully Bespoke WordPress Website Costs

Fully Bespoke WordPress Websites Costs

The preferred choice; if you have the budget.

A bespoke WordPress website is exactly what you’d expect – a website that’s been tailor made to your businesses exact requirements and specifications.

It will have been designed from a totally blank canvas to your tastes, carefully thought out on mobile devices and from a coding perspective, it will have been hand-coded with care, optimised for speed and integrated with WordPress so you can easily manage/edit the content moving forward.

With all this attention to detail, a bespoke WordPress website will by nature cost more, as it could take anywhere from 4-8 weeks to complete depending on the specifics.

WordPress Theme Website Costs

From a Theme WordPress Websites Costs

Whereas, on the other end of the spectrum, it’s possible to buy pre-existing ‘themes’ for WordPress that will provide a base on which to set up your website.

When a WordPress website is created from a theme, it drastically cuts down the amount of time it takes to create the site (to as little as 1-2 weeks, possibly less), because the “theme” has already been designed and coded – it’s simply a case of taking that theme and modifying it to suit your needs and setting the website up around it.

So, which option is right for my WordPress website?

The differences between these two approaches demonstrates why it’s super important to ascertain whether the agency / studio / freelancer you work with will be designing and building you a bespoke WordPress website, OR creating your site from a pre-existing WordPress theme.

Which one you choose will depend on your budget, but it will also depend on where your business is right now.

For example, if you’re a one man band, just starting out in business, then a WordPress website from a theme can be a good choice as it won’t break the bank and it will allow you to get a basic site up and running quickly.

However, if you’re a more established business looking to dominate your marketing and outperform your competition, with a website that will last for years to come, then a bespoke WordPress website is the way to go.

Now that you’re clear on how the overall approach can affect the cost of a WordPress website, let’s look at some other factors you need to consider once you’re clear on what approach you’d like to take for your WordPress website.

Domain Name Costs For WordPress Website

Domain Name Costs

Your domain name is the address of your website on the internet. E.g. companyname.com

It is important to choose a domain name that is relevant to your business or brand so it’s easy to remember and quick for people to type in.

The cost of purchasing a domain name can vary depending on the extension you choose, but generally speaking you’ll be looking at anywhere from £10 – £20/year for this element.

WordPress Hosting Costs

Hosting Costs

Hosting is the service that allows your website to be accessible on the internet. Your WordPress website has to ‘live’ somewhere in order for it to be displayed when someone types in your domain name.

There are different types of hosting, such as shared hosting, virtual private server (VPS) hosting, and dedicated hosting, all with varying costs.

Shared hosting is the most affordable option, with costs ranging from £50 to £150 per year, but we’d always recommend against shared hosting if possible, as it tends to be slow – something which can negatively affect your Google rankings..

VPS hosting is more expensive, with costs ranging from £200 – £300 per year, and finally. Dedicated hosting is the most expensive option, with costs ranging from £100 – £300 per month.

For most businesses VPS hosting will be perfect and this is usually a service most web design agencies are able to offer – just make sure you’re paying the going rate.

Pro tip: Make sure you find out whether you’ll need to pay extra (usually yearly) for an SSL certificate for your website. This gives you that padlock you see on websites in the address bar and provides an additional layer of security. Customers expect this, so you’ll always need an SSL certificate.

We offer SSL certificates free of charge, but many web design companies charge, so make sure you know whether this is another annual cost you need to factor in.

WordPress Plugin Costs

WordPress Plugin Costs

A plugin is a script that adds specific functionality to your WordPress website.

If you opt for a WordPress website, it’s very likely that the company who creates it will utilise plugins – they are essential components of a WordPress website.

In the WordPress community there are thousands of plugins out there (both free and premium) that allow a website to be extended and offer certain features/functionality.

The cost of a premium plugin can vary from £40 – £300 and usually they’ll have a yearly license, which it’s important to renew if you want to receive updates and ensure the plugin is always up-to-date.

Plugins – when used sparingly – are a good thing as they’ll save you thousands of pounds in the long run.

For example; if you require booking functionality on your website, a good premium plugin can be purchased for around £50 – £150. Whereas if your web developer had to code this functionality from scratch, you’d probably be looking at several thousands of pounds just for this aspect alone – not to mention the rest of your website.

Understanding what plugins your website will use is essential, as WordPress plugins are another upfront (and yearly) cost you’ll need to budget for within your project, so make sure these are listed out in any quotation you receive from web designers you approach.

WordPress Website Costs - Maintenance & Support

WordPress Maintenance and Support Costs

Often overlooked, regular maintenance and support are very important aspects of running a WordPress website.

It is very important to keep your WordPress website updated with the latest security patches and bug fixes and additionally, you may need technical support to resolve any issues that arise.

The cost of WordPress maintenance and support can vary depending on the level of service you require, but basic support for a WordPress website can cost around £50 per month, while premium support with dedicated hours each month can cost up to £500 per month.

When you contact WordPress web designers, make sure you ask them how maintenance works and what packages they offer.

You can go without regular maintenance on your WordPress site, but eventually it’ll catch up with you and mean you likely need to re-create your site all over again in a few years time.

Regularly maintaining your site means it’ll last for years and years, making the initial investment more than worth it.

We’d highly recommend factoring maintenance into your budget for your project.

Ongoing Marketing Costs for WordPress Website

Ongoing Marketing & Search Engine Optimisation Costs

Having a marketing budget is another important cost when it comes to budgeting for a new WordPress website.

It’s highly likely that once you’ve launched your new WordPress website you’ll need help marketing it – unless you have an in-house department or team member who handles that for you.

Ideally you’ll want to set aside anywhere from £100 – £2,000/month to carry out various marketing activities, such as:

  • Search engine optimisation – proactively working on your website to fine-tune it so it ranks highly on Google. This can include ‘on-site’ optimisation and ‘off-site’ optimisation.
  • Social media marketing – building an engaged following on social media channels to drive more traffic to your site and increase brand awareness.
  • Google Ads – you might also want to pay for your site to appear at the top of Google’s search results for certain keywords, in order to quickly drive traffic to it without having to wait for its organic rankings to improve.

All of these marketing techniques will cost varying amounts, but it’s important to consider that you may need to pursue some of these in the future.

Final Thoughts on How Much Does A WordPress Website Cost

Final Thoughts & Recommendations

When it comes to finding out how much you should pay for a WordPress website, we believe it all comes down to thinking about what an effective website can accomplish for your business.

For example, a £4,000 bespoke WordPress website can very quickly pay for itself, if for instance your website brings in x4 new clients or projects within the first couple of months, all depending on what you charge for your services or products of course.

Scale that up and you can quickly see how an effective WordPress website can be worth its weight in gold for your business.

So rather than being fixated on the cost, we’d recommend instead being extremely thorough with your vetting process when reaching out to web designers and agencies.

Make sure you understand all the variables that affect how much you should pay for a WordPress website, and make sure they are all accounted for in the proposal / quotation you receive, so there aren’t any surprise costs later.

Can we help with your WordPress website?

Of course, if you are looking to create a new WordPress website for your business, then we’d welcome you to get in touch with us.

No two projects are the same, so the best first step is to either give us a call or fill out our contact form so we can help you scope out the requirements of your WordPress project. From there we’ll be able to provide you with a detailed proposal outlining everything mentioned in this article.

Otherwise, best of luck on your WordPress journey – we hope the tips in this article have helped you find the right WordPress web design company for you!

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FAQs about how much a
WordPress website costs…

How much does it cost to build a WordPress website?

The cost of building a WordPress website can vary depending on several factors such as the complexity of the design, features, and functionality required. On average, a simple WordPress website can cost between £1,000 to £5,000, while more complex websites can cost up to £15,000 or more.

Should I pay for a bespoke WordPress website?

It depends on your specific needs and budget. A bespoke WordPress website is tailored to your specific requirements, which can provide you with a unique and personalised online presence. However, it can cost more than using a pre-designed theme. If you require specific features or functionalities, a bespoke website is definitely the best option.

How much does WordPress cost per month?

The WordPress software itself is free to use, but you will need to pay for web hosting and a domain name. The cost of web hosting can range from £5 to £50 per month, depending on the hosting provider and the hosting plan you choose.

How much does a WordPress website cost per year?

The cost of a WordPress website per year can depend on several factors, such as the cost of web hosting, domain name registration, and maintenance fees. On average, you can expect to pay between £200 to £2,000 per year.

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