Web Design Air Filter Company

Filters Direct

A complete brand overhaul and website replatforming for a UK supplier of air filters, including ongoing SEO campaign.

Filters Direct approached us to refresh their brand and replatform them from a simple Wix website with basic e-commerce functionality, to a full scale professional e-commerce solution. Our relationship then developed into providing ongoing e-commerce SEO, which helped the client double their turnover and grow the business.

Launch website

Branding and bespoke e-commerce web design

Establishing how Filters Direct should present itself as a brand was the first step. In order to set their brand apart from others in their industry, we chose a unique, impactful, yet calm colour palette, which the client quickly jumped on board with. We coupled this with a simplistic icon representing three air filters stacked on top of one another, with a modern typeface for the company name and web address.

With the new branding finalised it was time to move onto the website design. After a detailed planning stage producing wireframe layouts for the main pages of the new e-commerce website, we produced the following design concept for the new homepage of Filters Direct’s e-commerce website.

Shop and product pages

Talk about filters, talk about estimated delivery times and buy more and save functionality, with and without VAT prices.

Basket and checkout

talk about 4 icon bar for trust, clear costs, trustpilot reviews

Content pages

Flexibility to build these out, engaging images, testimonials for trust, case studies and faqs

Blog and ongoing search engine optimisation

Talk about why the blog is important, plus ongoing SEO. Include some results here too.

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