Branding & Web Design for Southern Filters

Discover how we rebranded Dorset based air filtration company Southern Filters, and created a bespoke website too.

Authentic Style-Southern Filters 1
Bespoke Design
Wordpress Development
Support & Maintenance


Vibrant branding and modern website

Southern Filters, based just around the corner from us, in Shaftesbury, Dorset, work nationally with a wide range of manufacturers, wholesalers and installers in the heating, ventilation and air conditioning sections.


Southern Filters specified blue, green and white as their prefered colour palette. So armed with that we presented several logo options. We all agreed this vibrant, modern option was the winner.


Following on from the branding we created a unique, big and bold website design for Southern Filters. Showcasing their products, services and case studies.

Our layout for the product pages allows Southern Filters to provide detailed product information in a concise way, and makes it easy for visitors to enquire.

We also created designs for individual case studies so past projects could be showcased along with customer testimonials.

As with all our websites, Southern Filters new site was built on WordPress, allowing them to add new services, products and manage all the content themselves.


Authentic Style’s portfolio and our initial meetings suggested they would be a perfect fit to guide us through the process of building a website and refreshing our brand. Will and the team supplied a clear and detailed plan for our project and stayed constantly in touch – this helped greatly in keeping us focussed and on schedule. We are very pleased both with the management and timescale of the project, and with the design of our website and new logo.

Claire Thomas
Southern Filters