LoveSoul ChoirBranding and Website Design

Discover how we rebranded the UK’s leadingpop and soul choir, and then created a customwebsite complete with members area.

authenticstyle-LoveSoul Choir 3
New Branding
Bespoke Design
Wordpress Development
Support & Maintenance


Creating the identity and online
ecosystem for a leading UK choir

Love Soul is the UK’s leading pop and soul choir. Based in Southampton they perform all over the UK and have even appeared on national television. Read on to discover how we tackled this project and how the new site and members area is performing.

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Average session duration


Decrease in bounce rate


Increase in sessions


Love Soul’s new branding needed to represent their members love for singing, for community and for music.


Together with Love Soul we quickly settled on a high-impact design utilising photos of their members. We incorporated the colour palette from the new branding to create a modern, inviting site.

We also created a simplistic members area where individuals can manage their membership and access premium content. The choir can also fully manage payments and members too.

The website needed to adjust beautifully on mobile devices so visitors looking to book the choir for events and members looking to access premium content could do so with ease.


We decided to ask Authentic Style to redesign our site because our previous experience of working with them was so good. Their project management system is brilliant and their responses and communications are always very quick and helpful. We’d definitely refer their great design skills, communication and all the services that they’re able to provide to others. We’re delighted with our site and look forward to working with Authentic Style in the future.”

Dan Cooper
Love Soul Choir