Skinmaze Beauty &Cosmetics Ecommerce

Taking eight separate ecommerce websites and turning them into one ecommerce shop selling a range of beauty and cosmetic products.

Authentic Style-Skinmaze
Bespoke Design
Wordpress Development
Support & Maintenance


Feature-rich ecommerce platform for a
leading seller of cosmetics

Skinmaze Beauty had been selling online since the late 90’s, with eight separate ecommerce websites, each selling one brand. We were tasked with taking these eight ecommerce beauty shops and turning them into one feature-rich easy to use ecommerce site.


Conversion rate


Increase in Guinot sales from 2016-17


Increase in Environ sales from 2016-17


As Skinmaze sell eight different beauty brands, a clean design and easy navigation were paramount to this project’s success. Users needed to be able to find products in as few clicks as possible.

Each main brand Skinmaze sells online also has a dedicated landing page, making it easy to see offers, deals and also find products based on your skin type.

Most of Skinmaze’s demographic were browsing the site in the evenings using tablets, so we were sure to optimise their browsing experience and make checking out extremely simple.


The professional, enthusiastic team at Authentic Style have designed and built our new Ecommerce platform. They have worked really well alongside us to bring this project to fruition and as a result, we are now retaining their services in a very pro-active role to both maintain and develop services further. Highly recommend the team.

David Beck