Ecommerce for a specialist arboricultural shop in Somerset, selling forestry equipment and protective clothing as well as offering machinery repairs and servicing.
Landpower Machinery takes the backache out of arboriculture work with numerous services and supplies to meet all your forestry needs. Lead by Amanda Tribe, the Somerset-based business is growing fast, taking the South West by storm. Find out how we redesigned their ecommerce website, which incorporated complex functionality with an eBay integration.
We came up with a clean black and white themed design to offset the predominantly orange machinery to ensure that the products really stood out. We coupled this design with bold typefaces to give the site a functional but elegant style. With so many categories, products and services, we decided to completely restructure the site for easy navigation and better user experience. This was a very different look and layout to their previous website:
As this is an ecommerce site, the product pages were crucial to the success of the new site. We set these out to utilise a light background to highlight the product imagery combined with clear tabs to outline product descriptions, delivery options, reward points and related products to keep the user browsing.
Conveying all the services Landpower offers was also critical, as they don’t just supply products but also offer servicing, repairs and machine hire, so we created beautifully laid out content pages to show these and really emphasise the hands on and specialist knowledge that are applied to all of our their work.
The new ecommerce website was created from the ground up running on Woocommerce and WordPress. Because we built it from scratch, we were able to ensure that all of the products, services, news and imagery, etc can be easily maintained by the client.
We even integrated an elaborate eBay product synchronization so that all the products which were listed on the Landpower eBay account could be pulled onto the new website, rather than having to upload all of them again.
“Authentic Style created us a lovely, modern ecommerce website which looks amazing and is easy to use! The whole team are lovely to work with.”