Home Move Box Branding & Ecommerce

Allowing businesses to thank their customers personally with a range of gift boxes, as they move into their new home.

Branding

Refreshing Home Move Box’s identity

To kick this project off after our initial meeting, we began by thinking about a few different directions that HMB’s new branding could take.

Obvious concepts were based around the product being a box, but we were keen to also try and come up with some alternatives to convey the ‘gift’ element.

Here’s a look at some of the initial concepts we presented to the client.

authenticstyle-Branding

After some discussion and 3 rounds of revisions, refinement and development, we arrived at the finished logo shown below.

Authentic Style-Branding 3

The new identity is simplistic, memorable and has allowed HMB to position themselves as the leader in this marketplace.

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OverviewPlanning

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