New business branding for Dorset based life coach, CT Life. Discover how we tackled the project.
Charlotte Trump got in touch with us to help her create the visual identity for her new life coaching business. Previously a teacher, Charlotte had a passion for helping people reach their goals, whether that be in a business or a personal setting.
Once we’d taken time to really understand exactly what Charlotte’s services involved, and how they help people, we set to work creating three to four different concepts, each tackling the brief from a different angle.
This clean, modern design below was the chosen concept. It shows the “CT” initials combined in a monogram style logo with a set of wings inside, depicting the heights you can reach using her service.
The new branding also works extremely well inverted against either the light blue or the navy blue colour from the logo itself. This gives it plenty of options when used on the website or in print.