Ecommerce Web Design for DesignedUK

Utilising an off-the-shelf Woocommerce template to setup and launch an ecommerce shop for designer-makers, DesignedUK.

authenticstyle-Bespoke Ecommerce Website for the Moors Valley Railway 11
Ecommerce Website Setup


Utilising an off-the-shelf theme to quickly launch a new ecommerce shop

DesignedUK, based in Sherborne, Dorset are designer-makers of personalised gifts and stationery. From memory books to journals and prints to wedding stationery, they sell a delightful selection of personalised gifts and stationery, perfect for that special birthday, anniversary or wedding.

Ecommerce Setup

Looking to launch their new ecommerce website as quickly as possible and wanting to keep the investment low, this project was a prime candidate for an off-the-shelf WordPress and Woocommerce theme, as opposed to creating a fully bespoke ecommerce site.

Having discussed DesignedUK’s requirements, we selected an off-the-shelf theme that we knew would tick all the boxes, giving them a look and feel to be proud of which we could modify to make more unique, along with the capability to easily manage and grow their shop moving forward.

As ever with a ecommerce shop, the ability to easily search for and drill down into products is essential so customers can purchase in the least clicks possible. Together with DesignedUK, we decided grouping the products by “Interest”, “Person” and “Occassion” was the easiest way to help people shop.

As DesignedUK sell unique, personalised journals and memory books, customers needed to be able to customise their orders, adding special messages, names and choosing whether their product needed extra pages. Even though we used an off-the-shelf theme, we were able to easily achieve these more unique features by tapping into some premium Woocommerce plugins.

The shopping experience on mobile was essential and part of this project involved ensuring that the browsing experienced was optimised for mobile shopping. Load times are quick, images are optimised and the checkout process streamlined for quick and easy checkouts.


DesignedUK’s new ecommerce shop is built on a foundation of WordPress and Woocommerce so everything about the new website is editable. Products are easy to add, personalisation options are easy to modify and all content is editable through a visual drag and drop editor making managing the site extremely easy.

What the client said

“We approached Will for our new website, we wanted something clean, modern and easy to use. The whole process went really smoothly and we’re delighted with the end result. We’d definitely recommend Authentic Style and look forward to working with Will in the future.”