The Labrador Company Branding & Ecommerce

Branding, ecommerce website design and development for Dorset based retailer, The Labrador Company.

authenticstyle-The Labrador Company


Branding revamp and ecommerce web development for The Labrador Company

The Labrador Company are a Dorset based ecommerce retailer who create and sell hand-made products for all kinds of dog lovers (not just Labrador owners).

30% Decrease In Checkout Abandonment
53% Increase In Average Daily Sales
66% Increase In Average Pages Per Session

The company was founded in 2009 with one simple product – a clock with a wagging tail. The overwhelming success of this product allowed the company to grow and branch out into selling homeware, dog beds, scarves, bags and other small gifts – all perfect for dog lovers.

The Lab Co approached us due to several frustrations with their existing ecommerce store.
Creating and publishing content (key to driving traffic to the site) was extremely difficult, the site didn’t tie in enough with their efforts on social media (a channel that was proving to be very successful) and the site as a whole wasn’t projecting an image of luxury and high-quality products.

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