Bespoke Web Design for Vets Friars Moor

Discover how we created a bespoke website design integrated with WordPress for leading vets, Friars Moor.

Bespoke Web Design for Vets Friars Moor
Bespoke Web Design
Wordpress Development
Ongoing Support

Overview

Bespoke Web Design For Vets

Friars Moor Vets contacted us to modernise and update their old WordPress website. The old design was many years old and in need of an overhaul to bring the design up-to-date, but to also make it more user friendly for visitors using mobile devices.

VETS WEB DESIGN

After going through a detailed planning phase with Friars Moor Vets, we focused our efforts on producing a new updated homepage design that would be on-brand, engaging and make it easy for visitors to carry out all the tasks they would need to, whilst browsing the website. As well as this, we paid careful consideration to how we could ensure the new design had everything Friars Moor Vets would need to rank well on Google.

Outlining the veterinary services Friars Moor Vets provide was obviously crucial, so as well as allowing users to access these via a dropdown menu, we also created a “Services Archive” page to display everything. We were also keen to include a “breadcrumb” navigation trail on all internal website pages to make it extremely easy for both users and Google to navigate the site.

Once a service has been selected we opted for a simple two column layout with sidebar to display the necessary content. To aid usability we also suggested including an “On this page” contents area that would move the user down to the relevant part of the page when clicked on. As with all the pages of this new website, Friars Moor Vets have total control and can add/edit content easily from within WordPress.

The “About” page was up next; a given, but important nonetheless. Here we proposed an alternativing text and image layout with testimonials and meet the team section. Again, everything is editable and the page itself can be restructured giving Friars Moor Vets total control over the website content.

Proactive preventative care is high on Friars Moor Vets agenda, so this was an important page to consider. We opted for images and text (with bullets to make skim reading easier) and a easy to digest pricing table towards the bottom of the page, followed by a clear call to action.

A massive percentage of Friars Moor Vets client’s order medication for their pets through the website. This process was clunky on then old site, so we were keen to streamline it. We designed a simple to use form, allowing visitors to complete prescription details for multiple pets and also order food too.

Regularly publishing new content is extremely important for all businesses, so a blog area was designed. Posts can be filtered by category and we also included a special “Care Guides” category for Friars Moor Vets to publish special tips and articles for their customers.

Once a blog post is clicked on the individual post page makes reading as simple as possible with a narrower column width, images and sub-titles to help with skim reading. Friars Moor Vets can publish new blog posts as frequently as they wish.

MOBILE

We knew that the vast majority of Friars Moor Vets client’s would be using this website on mobile, so we produced design concepts for all the key pages on mobile devices too. This allowed both us and our client to be completely confident that the user experience would be easy to use on such devices.

WORDPRESS DEVELOPMENT

As with all the bespoke WordPress websites we design and build, ALL content is completely editable. Friars Moor Vets even have the ability to build out new pages in the future chosing from various “blocks” we have created. This gives Friars Moor complete control over every aspect of their website – text, images, adding blogs, adding new pages and controling the navigation too.

Testimonial

“Great to work with, professional and a smooth transition from our old website to our new website. Authentic Style have also been really helpful and supportive after our website went live.”

Georgia Turnbull
Marketing Manager, Friars Moor