Web Design & SEO For Plumber & Heating Engineer

Discover how we created a new bespoke website for plumber & heating engineer Max Shutler. Plus how we generate leads through ongoing SEO services too.

Plumber Web Design Dorset
Bespoke Design
Wordpress Development
Support & Maintenance
Ongoing SEO


A bespoke website with fantastic Google rankings

Max approached us looking for a bespoke website for his plumbing and heating business. He was looking for a design which would quickly display his services, reliability and help him generate a steady stream of new enquiries for general plumbing work as well as new boiler installations.


Increase in Leads Per Month


Increase in Organic Traffic


Keyphrases With Top 10 Rankings


The new website was designed to look clean, clear and have everything Max would need in order to achieve great Google rankings from the outset.

Lead generation was critical. At the top of every page, we clearly displayed Max’s check-a-trade stats along with a ‘Request a Quote’ button. When clicked a simple form opens in a modal, to enable Max to collect details and email or call clients to provide them with an estimate.

The News section of the new website enables Max to talk about topics relevant to helping his customers, and this ability to create and add new content really helps drive more traffic to the website from Google.

And of course the site is fully mobile responsive so it is quick to load and a pleasure to use on mobile devices.


We developed the new bespoke website on the WordPress platform meaning that maintenance is a cinch. Services, testimonials and news items can all be added to and modified, all from within the easy to use WordPress admin area. As we also carry out regular SEO work on the website each month, it means that we can quickly and efficiently optimise content for Google and even add new pages in minutes.

Search Engine Optimisation (SEO)

We’re delighted to manage Max’s Google rankings on a monthly basis and are delighted to be achieving great results, generating a consistent level of leads each month.


“I approached Authentic Style with a view to create a website for my growing plumbing business, its not something I’ve ever done before and didn’t know the first thing about it!

After a discussion, Will took all of my worries and uncertainties away and the finished product is one that has far exceeded my expectations.

Authentic Style have also been managing my website and providing monthly SEO services for around 2 years now, and in that time I have seen a significant increase in leads and enquiries.”

Max Shutler
Plumbing & Heating