Gain a competitive edge with stand-out branding & graphic design including; leaflets, brochures, stationery, packaging & label design.
Your brand is everything. It’s so much more than just a new logo. It encompasses your values, it shows people what you stand for and it allows customers with the same values to connect with you.
As well as designing new brands and refreshing tired ones, we also provide graphic design services, including (but not limited to) the design of leaflets, brochures, packaging and label design, so your business looks sharp and consistent across all mediums.
Continue reading to find out how we tackle branding projects and get in touch if you’d like to discuss a graphic design project.
Authentic Style’s portfolio and our initial meetings suggested they would be a perfect fit to guide us through the process of building a website and refreshing our brand. Will and the team supplied a clear and detailed plan for our project and stayed constantly in touch – this helped greatly in keeping us focussed and on schedule. We are very pleased both with the management and timescale of the project, and with the design of our website and new logo.”
“We have been using Authentic Style for our website design and aftercare for the past two years in addition to producing a new brochure. In that time we have been very impressed with their service and have seen traffic to the site increase significantly, leading to sales that we would not normally have achieved.
We decided to ask Authentic Style to redesign our site because our previous experience of working with them was so good. Their project management system is brilliant and their responses and communications are always very quick and helpful. We’d definitely refer their great design skills, communication and all the services that they’re able to provide to others. We’re delighted with our site and look forward to working with Authentic Style in the future.”
It all starts by listening. We need to find out as much as we can about the aspirations you have for your brand. What are your goals? What feelings do you want people to associate with your company? Then we’ll put pen to paper to generate some ideas.
Once we’ve established 3 to 4 different approaches, we’ll begin working our initial ideas from sketches into polished concepts. This is where we consider typography, colour and the “mark” (the icon or symbol) to accompany your logo.
When you’ve selected an overall concept from the 3-4 we presented to you, the next stage is to develop the ideas. It may be that you’d like to see the icon from option two with the typeface used in option one. We’ll work through 3 rounds of revisions to finalise the logo.
Your beautiful new logo will then be packaged up and delivered to you in a “logo pack”. This will include your new logo in a wide range of different file types, so you have your beautiful new logo in a variety of formats for use on the web and in print.
We also create a brand book – a simple set of rules on how to work with your brand moving forward. This includes your key values, do’s and don’ts when working with the logo and what typefaces should be used. It’s a rulebook for any other creative work you have done to ensure visual consistency.
Now that your new branding has been created, it should be updated across all your social media channels to ensure consistency. We’ll create cover images and profile images for your Instagram, Facebook, Twitter and LinkedIn pages as part of the project.
We don’t just stop there either. If you require the design of offline printed material such as business cards, letterheads, brochures or flyers, even magazine ads, we can help produce these so all of your businesses printed material is consistent and uniform.