Give your business the competitive edge with a stand-out brand that represents your values and makes it easy for customers to connect with you.
Your brand is everything. It’s more than just a new logo. It encompasses your values, it shows people what you stand for, it allows customers to easily recognise you in a crowded marketplace.
We specialise in creating memorable and irresistible brands that stand out and give you credibility. This starts with the creation of logo ideas and these evolve into concepts that portray your values and help you stand out. We also help your brand become constant in print (business cards, letterheads etc) and on your social media channels too.
Authentic Style’s portfolio and our initial meetings suggested they would be a perfect fit to guide us through the process of building a website and refreshing our brand. Will and the team supplied a clear and detailed plan for our project and stayed constantly in touch – this helped greatly in keeping us focussed and on schedule. We are very pleased both with the management and timescale of the project, and with the design of our website and new logo.”
We decided to ask Authentic Style to redesign our site because our previous experience of working with them was so good. Their project management system is brilliant and their responses and communications are always very quick and helpful. We’d definitely refer their great design skills, communication and all the services that they’re able to provide to others. We’re delighted with our site and look forward to working with Authentic Style in the future.”
Very happy to have worked with Authentic Style on our new website. Responsive, helpful and patient with our lack of knowledge!”
It all starts by listening. We need to find out as much as we can about the aspirations you have for your brand. What are your goals? What feelings do you want people to associate with your company? Then we’ll put pen to paper to generate some ideas.
Once we’ve established 3 to 4 different approaches, we’ll begin working our initial ideas from sketches into polished concepts. This is where we consider typography, colour and the “mark” (the icon or symbol) to accompany your logo.
When you’ve selected an overall concept from the 3-4 we presented to you, the next stage is development. It may be that you’d like to see the “mark” from option two with the typeface used in option one. We’ll work through 3 rounds of revisions to finalise the logo.
Your beautiful new logo will then be packaged up and delivered to you in a “logo pack”. This will include your new logo in a wide range of different file types, so you have your beautiful new logo in a variety of formats for use on the web and in print.
It’s likely you may need updated business cards and letterheads to match your new branding. We’re able to create competitively priced designs for these, ensuring that your new company branding flows consistently through all your company’s printed material.
Now that your new branding has been created, it should be updated across all your social media channels to ensure consistency. We’ll create cover images and profile images for your Twitter, Facebook, LinkedIn and Google+ pages.
We’ll listen to discover as much as we can about your brand and your aspirations for it. From here we’ll create 3 to 4 completely custom logo concepts and present these to your for your feedback. Together we’ll then go through 3 rounds of revisions to develop your chosen concept and arrive at the finished logo.
As per the branding package but with the added creation of business card and letterhead design concepts to ensure your brands consistency across your printed communication with your clients.
Making sure your new brand is always used consistently across every aspect of your business is really important. We can create a style guide for you, which is effectively you brand bible. It will outline how your logo should be used, what typefaces should accompany it, your complete brand colour palette and much more. You can then supply this style guide document to any designer or company you work with so they can quickly understand your brand’s guidelines.