Creating copy for your own business is difficult. Let us ensure your copy strikes home with potential customers and drives them to action.
Putting pen to paper (or fingers to keyboard) to articulate what it is you need to say about your own business can be frustratingly difficult. We find it pays to have someone with a fresh and outside perspective to craft the words that will help sell your products or services. Our experienced copy writers have the ability to see your business as a customer would, which means they can get inside their mind.
Read on to find out how you can utilise our copywriting service to squeeze every last drop of performance from your website.
It all starts with listening. We need to find out as much as we can about your business and ultimately your brand in order to understand your tone of voice. If we missed out this step, we can guarantee that you’d want numerous rewriting and multiple edits as it just won’t be you. We really have to understand a company before we can ever put pen to paper.
Having met with you to understand your brand’s tone of voice, we then research what others in your industry are doing – whether that’s good or bad. This research is crucial in order to make you stand out from the crowd. It also allows us to write with search engine optimisation in mind so that you are in a great position to rank well on Google as a result.
Once we’ve fully researched and developed our content ideas, we begin the copy creation. Due to the research element of our process, the content development phase is often the fastest element within the copywriting process.
As soon as the content has been created, we go through and refine it. We’ll usually go through multiple edits and once we’re happy we will share the content for your feedback too. Here’s we’ll take your comments on board and make revisions until you’re happy.
There’s nothing more frustrating when you’ve taken the time to write something and a spelling mistake or a grammatical error has slipped through the net. It also doesn’t exactly give the best impression on your targeted audience either! So we take the time to properly proofread your whole project to ensure that your creative content is the only thing which your audience is focused on rather than any inaccuracies.
Now that your content has been created, it is yours for the keeping! If you need the copy in a certain format, we can provide that digitally to allow you to use it as you wish. We also write for your website so we can actually populate your site for you to eliminate this time consuming process.
For your smaller tasks; whether it’s an email marketing newsletter or a blog post, utilise our copywriting service to put together thought-provoking and memorable content. This will be charged per hour, but for more information, please get in touch.
For your larger tasks – such as creating content for your entire website, we don’t charge by the hour but based on the project. This works out at a far more preferential rate and includes research and taking Google optimisation into account. For more information, please get in touch.