Tailor-made ecommerce solutions from experts.

We’ll build your ecommerce website a smarter way and ensure it’s flexible and scalable as your business grows.

Authentic Style-Ecommerce

Increase sales & grow your business with continued support and guidance.

When you rely on your website to sell your products it needs to look beautiful, be secure and future-proof. But once you’re up and running, that’s only half the battle. That’s why you need an agency who don’t just offer their clients custom ecommerce shop design and development, but an agency who stick around with monthly, quarterly and 6 monthly options to analyse your site’s performance and make adjustments to hone it’s effectiveness.

We’re firm believers that your ecommerce website should always be evolving, so that’s why we follow a methodology called Growth-Driven Design (GDD). This ensures your website is designed a smarter way, using data to guide decisions rather than guess work. Data doesn’t lie, so we always carry out an in-depth audit of your existing website (if you have one) to find it’s strengths and weaknesses and then propose a strategy to redesign, that has your customers at a heart of the process.

Read on to find out more about our process and how we can help support you during your ecommerce journey.

We worked with Authentic Style over a 2 month period to design and develop our new ecommerce website from scratch. The patience and understanding they showed to us as new clients, has been second to none and we feel we have made new friends with the team as well as having learned a great deal from them. The aftercare has been sensitive and supportive and we will continue to work with them over the coming months to improve our digital offer.

If you are looking for an agency who really listens and really supports their clients then Authenticstyle should be the first port of call for you.”

authenticstyle-Jilly Carrell
Jilly Carrell
The Labrador Company

The professional, enthusiastic team at Authentic Style have designed and built our new Ecommerce platform. They have worked really well alongside us to bring this project to fruition and as a result we are now retaining their services in a very pro-active role to both maintain and develop services further. Highly recommend the team.”

Authentic Style-David Beck
David Beck

Thanks to Authentic Style, I have a website I am absolutely delighted with and can manage easily. They were always responsive during the build and are equally so regarding after sales service.

authenticstyle-Juliet Stallwood 4
Juliet Stallwood
Juliet Stallwood Cakes & Biscuits

Authentic Style’s online guides and advice were invaluable when it came to helping us find a key partner to develop our new website with. Will and the team’s patience and good humour were much appreciated as we built the site. Importantly pricing was transparent with no hidden surprises. Thank you!”

Authentic Style-John Tourgot
John Tourgot
Step 1


We want to know your story, your motivations and your future plans, to help us build a picture of where you are and where you want to be. Listening is key here and will allow us to propose the correct solution, that is going to yield the best results.

Step 2

Existing site analysis

Did you know your existing store holds the key to your future success? By analysing how people are finding and interacting with your ecommerce store, we have a much more rounded picture of what is and isn’t working, and where there are opportunities.

Step 3


To be a success your store needs to be a pleasure to use, be easy to use on all devices and have a simple checkout. We start by having a team whiteboarding session to explore how we can lay out your store and then present polished wireframes for your review.

Step 4

Creative store design

Templates and off-the-shelf solutions are restrictive and will hold your store back. With our custom approach your new store is designed from a completely blank canvas. This allows us to craft a custom look and feel, true to your brand.

Step 5


Once you’ve approved the designs we’ll begin integrating your store with WooCommerce, so content and images are fully editable. We’ll also ensure your new ecommerce store is optimised for Google and fully tested on desktop computers, tablets and mobiles.

Step 6

Delivery & launch

Once your store has been built and content has been added we will fully QA it to make sure nothing has slipped through the cracks. We’ll then share a link for you to view your new store on our test server. Once approved we’ll schedule time to make it live!

Step 7


We offer full training once your ecommerce store is live. This usually takes 30-45 minutes and can be delivered over the phone or in person. This leaves you confident that you have all the knowledge you need to edit and make changes to your new store.

Step 8

Ongoing improvements

To avoid having to redesign again in a couple of years, your ecommerce site needs to evolve based on how people are using it. We always try and promote working this way with our clients, and have a range of “Growth-Driven” options available to ensure your website is always as effective as possible.


Why WooCommerce?

WooCommerce is the ecommerce plugin for WordPress and at the present time it powers over 28% of all online stores. Here are a few of the reasons why WooCommerce is a great platform to build your ecommerce store on.

  • Own all your data (unlike Shopify)
  • Highly customisable
  • Manage your store from any device
  • Scalable and extendable
  • Customisable shipping
  • Manage your inventory
Authentic Style-Woocommerce vs Magento - which is the right choice? 2

Why MailChimp?

Building your email list and regularly marketing to it is a crucial activity for any business, allowing you to stay at the forefront of your customers minds. We work with MailChimp as a platform for many reasons, but here are a few:

  • Free for less than 2,000 subscribers
  • Flexible design for brands of any size
  • List segmentation
  • Great analytics
  • Easy to edit content
  • Use from any device
Authentic Style-Web design 3

Why HotJar?

HotJar is an incredible all in one analytics tool that we use on all our client websites. It enables us to gain insights into how visitors are interacting with a website so we can hone it to be more effective. It allows you to find your best opportunities for growth.

  • See heatmaps
  • Record visitors on your site
  • Ask visitors questions
  • Analyse your forms
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Ecommerce Lite

This package is perfect for those just starting their journey into selling online. Here we’ll start with a predefined base and then customise the look and feel, making it unique to your brand. From there we’ll code and set up your store ready for you to start selling online.

  • Store set up and advice
  • 3 days theme customisation
  • Standard store functionality

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Ecommerce Pro

Totally bespoke ecommerce design & development following our Growth Driven Design methodology. This package is perfect for growing companies and established online retailers wanting to up their ecommerce game and continually hone the effectiveness of their online shop.

  • Strategy and customer persona profiling
  • Built in search engine optimisation strategy
  • Completely bespoke design & user experience
  • Optimised for speed
  • Custom functionality
  • Flexibility as you grow
  • The ability to work monthly, quarterly or semi-annually to analyse data and hone the effectiveness of your store

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Ongoing Improvement

Get the very best from your ecommerce store

We believe that once redesigned, far too many ecommerce websites get left to gather dust, when in reality now is just the beginning. Once your new website is up and running, it needs to be regularly analysed to determine how your customers and visitors are using it. We call this approach Growth-Driven Design and it's a much smarter and more effective way to get the absolute best from your website with regular incremental improvements.

Avoid a vicious cycle of redesigning your website every 2-3 years.
Use data to make informed decisions about what your customers want.
Test changes to actually measure what kind of impact they have.

Get the very most out of your new ecommerce store with month to month analysis and improvements.

  • Monthly audits & reporting
  • Google Analytics analysis and HotJar tests
  • Google rankings monitored
  • Up to 4 hours retained each month to implement improvements and run tests
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If monthly seems too frequent, we can also review and improve your site on a quarterly basis.

  • Quarterly audits & reporting
  • Quarterly Google Analytics analysis and HotJar tests
  • Google rankings monitored
  • Up to 4 hours retained each quarter to implement improvements and run tests
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If reviewing and improving your website twice a year is enough, then this one is for you.

  • Semi-annual audits & reporting
  • Semi-annual Google Analytics analysis and HotJar tests
  • Google rankings monitored
  • Up to 6 hours retained twice a year to implement improvements and run tests
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Cancel at any time

We’re confident that the results we achieve will speak for themselves, so we won’t lock you into any long term committment.

Hard time seeing results from your website?

You're not alone if you don’t quite know where to go next with your website. Book a free no obligation 20 minute phone consultation with us to help point you in the right direction. We’ll even produce a free audit for you afterwards too.

Book free consultationIt’s free and without any obligation