Building your email list and regularly contacting them via a well branded MailChimp email newsletter is a great way to nurture your existing customers.
That’s a big statement, but it’s true. Staying in touch with your current customers and providing them with extremely valuable content, exclusive deals and offers is a great way to build loyalty and generate more revenue for your business. After all, it’s far easier to sell to existing customers than new ones!
Whether you’re getting started with email marketing for the first time, or if you are looking to improve your existing campaigns, we can help. We’ll design, develop and integrate a fully content managed, mobile-friendly email in MailChimp that makes it easy for you to create and send campaigns in the blink of an eye. We even offer ongoing advice and consultation if you feel you’d like additional support.
Learn more about our email marketing process below.
Before we dive into your email marketing project, we want to know your story, your motivations and your future plans to help us build a picture of where you are and where you want to be. Are you using email right now? Are you actively building a list?
If you are currently using email marketing, we’ll want to find out how it’s been going. Data can tell us what types of emails have been getting the most opens and the most engagement. This will allow us to propose the best solution for your business.
Once we’ve worked out the strategy we’ll start exploring ideas for how your email marketing template(s) can be laid out. This allows us to carefully consider how your email marketing will look on mobile devices too.
With the wireframes agreed, next we move onto the creative, presenting you with a design concept so you can see how your email marketing would look. Brand consistency is key here and we’ll make sure your email marketing matches your brand and website.
Upon your sign off of the design concept, we’ll then hand-code your email marketing template to ensure that the code is as light weight as possible and we’ll also test it in a variety of email clients like Outlook, Yahoo, Hotmail and on mobile devices too.
Making it easy for you to edit content, and even manipulate the layout of your email template, is a key component of our email marketing projects. We’ll integrate your template with MailChimp, so it’s easy for you to create new emails without our involvement.
Editing content in MailChimp is extremely easy and we’ll show you how with a 30 minute training session, delivered via screenshare on Skype, or at our offices if you’re more local. After this session you’ll feel confident getting started.
The best results come from analysing the data and making improvements, so if you’re open to it, we’ll work with you to analyse the performance of your email marketing and help make suggestions and improvements to hone it’s effectiveness.
Building your email list and regularly marketing to it is a crucial activity for any business, allowing you to stay at the forefront of your customers minds. We work with MailChimp as a platform for many reasons, but here are a few:
Whether you’re new to email marketing or have been doing it for a long time and need to refresh your campaigns, we can help. We’ll plan, design and integrate a custom designed email template that matches your brand and is extremely easy for you to work with to create content quickly and easily.
Once you’re up and running, work with us to improve and refine the effectiveness of your campaigns. This is a monthly program where we’ll work with you to: