SEO (Search Engine Optimisation) is the process of increasing the quantity and quality of organic traffic your website receives from search engines.
Ranking on Google used to be the whole game. Now there’s a second one running alongside it. AI Overviews, ChatGPT, Perplexity and Gemini are answering your customers’ questions directly, sometimes without anyone clicking through to a website at all. If your SEO strategy only covers the first game, you’re missing half the pitch.

If your website isn’t showing up for the search terms your audience are using when searching for the services you offer or the products you sell, then you’re missing out on a large slice of the pie.
We’ll come up with a plan that can be implemented over a term you’re comfortable with, to help outrank your competitors to bring in more traffic and more business.

Answer engine optimisation, or AEO, is the process of structuring your website so AI tools like Google AI Overviews, ChatGPT and Perplexity can find, understand and cite your content when they’re answering someone’s question. It sits alongside traditional SEO rather than replacing it, but it needs its own strategy.
Here’s the part most businesses miss. Your Google position can stay exactly the same while your traffic quietly falls, because AI Overviews now answer plenty of searches before anyone reaches your website at all. We see this pattern in our own site’s data too, so we’re not guessing at the problem, we’re actively working through it.

We structure your pages so answers sit clearly near the top, keep key pages fresh since AI tools favour recently updated content, and build topical authority through internal linking rather than scattered blog posts. We also add the schema and structured data that helps AI tools understand what a page is about, and track your AI Overview presence and citation rates alongside your rankings.
We won’t promise you a guaranteed spot in ChatGPT’s answers, nobody honestly can, but AI search visibility is built into every campaign we run, not bolted on as an optional extra.

Our small, in-house team of Dorset SEO experts are passionate about web design and SEO. Being small means you’ll get to work directly with one point of contact throughout your whole campaign – you won’t be passed around.
As well as providing SEO services for businesses in Dorset, we also provide SEO services for businesses throughout the UK.

We build AI search visibility and Google rankings into the same campaign, so you’re not paying two agencies to cover what should be one strategy. Our monthly SEO services are around 50% cheaper than our competitors, and if you’ve been paying thousands for sub-par SEO, get in touch for a conversation to see if we can help. We don’t do long-term contracts either. Just 3 month blocks, so you’ve got flexibility to start and stop easily.

All good things start with a conversation. We want you to feel confident we’re an excellent fit for your SEO campaign’s requirements, so we always start things off with a call.
We can discuss what’s not working for you now, your objectives, your goals and start to think about a long-term strategy to help your website climb Google. From there we’ll produce a proposal for your consideration.
SEO (Search Engine Optimisation) is the process of increasing the quantity and quality of organic traffic your website receives from search engines.
Having your business website rank at the top of Google for relevant Key Phrases your audience are searching for can open the floodgates to grow your business, driving a consistently high level of traffic to your website. If you’ve got thousands of people visiting your website on a monthly basis, rather than a few hundred, you’re far more likely to see an increase in enquiries and sales.
AEO is the process of structuring your website so AI tools like Google AI Overviews, ChatGPT and Perplexity can find, understand and cite your content when they’re answering someone’s question. It works alongside traditional SEO rather than instead of it, and we build it into every campaign we run.
We structure your content so the answer to a question is clear and easy to extract, keep key pages regularly refreshed, add the right schema markup, and build up topical authority through internal linking. We also track your AI Overview presence and citation rates, not just your Google rankings, so you can see where your visibility is actually coming from.
We’re a great SEO agency to work with as we’re local, we’re always at the end of the phone and we don’t charge extortionate fees. In fact we’re 50% cheaper than most of our Dorset SEO competitors. As we’re small it also means you’ll have one point of contact for your entire SEO campaign – the person who is actually carrying out the work.
No. We offer our monthly SEO services on a 3 month rolling basis. 3 months is the minimum commitment for our packages as it takes time to see results. Plus there is a fair bit of initial set up work involved when it comes to starting your campaign. After the initial 3 months you can cancel with 1 month’s notice.
6 months is usually a good timeframe in which to see solid results – it all depends on how competitive your industry is and what your competitors are doing when it comes to SEO.
The beauty of SEO is that when done well, not only do your efforts increase your success, but they increase it exponentially. As your website generates more traffic from Google, it will collect positive signals that will cause it to attract even more traffic in the following days, months, and years.
All great things start with a chat. Use the adjacent form or our project planner to get things started.


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