Web design services focused on your business objectives

You need a new website to help you grow your business, but you aren’t sure of the right approach. That’s where we come in – recommending the best solution to help solve your objectives.

Web Design Services
authenticstyle-Bespoke websites

Web design services based on your requirements

Websites can be complex and overwhelming and our mission is to simplify all that and make you fall in love with your website again.

Whether you’re based in Dorset or in the UK, our approach is all about putting your needs first.

The first step is to discover what your business objectives are, and from there, we will recommend the best approach to help you achieve those goals. This could be the design and build of a totally bespoke website, or it could be utilising an off-the-shelf solution – both great options for businesses with different needs and goals.

Our philosophy is that once up and running your website needs to be properly supported and measured so that you get the most out of it.

Keep reading to learn more about our web design process, or skip to our Website Management or Website Growth service pages to learn more about our unique ongoing approach.


Authentic Style’s portfolio and our initial meetings suggested they would be a perfect fit to guide us through the process of building a website and refreshing our brand. Will and the team supplied a clear and detailed plan for our project and stayed constantly in touch – this helped greatly in keeping us focussed and on schedule. We are very pleased both with the management and timescale of the project, and with the design of our website and new logo.”

Authentic Style-Claire Thomas
Claire Thomas
Southern Filters

“We have been using Authentic Style for our website design and aftercare for the past two years in addition to producing a new brochure. In that time we have been very impressed with their service and have seen traffic to the site increase significantly, leading to sales that we would not normally have achieved.

authenticstyle-Web Design & SEO for Poultons Dorset 1
Dan Winter
Poultons Dorset

We decided to ask Authentic Style to redesign our site because our previous experience of working with them was so good. Their project management system is brilliant and their responses and communications are always very quick and helpful. We’d definitely refer their great design skills, communication and all the services that they’re able to provide to others. We’re delighted with our site and look forward to working with Authentic Style in the future.”

Authentic Style-Dan Cooper
Dan Cooper
LoveSoul Choir

We approached Authentic Style with a very specific brief for our updated school website, as well as an extremely tight deadline. The Authentic team were great at listening to and understanding our requirements, developing concepts for the site which were exactly in line with what we had in mind. They were able to quickly adopt a few design changes in the early stages and their efficiency meant they could move swiftly onto the site build. During the build, communication between us and the Authentic team was easy and efficient. We were all extremely pleased with the outcome and, thanks to the training provided by the team, we are now able to easily update and maintain our own site. Staff, students and parents are all delighted with the new St Mary’s site.”

authenticstyle-Louisa Cowan
Louisa Cowan
St Mary's School

We were immediately impressed by your portfolio of work and we felt that you understood our requirements exactly. Will also offered us valuable advice and recommendations on how to improve the functionality of the website and the overall user experience. We’re over the moon with the new website and it has really exceeded our expectations.”

Authentic Style-Laura Jarrett
Laura Jarrett
Complete Carpentry

Very professional from beginning to end and extremely organised, completing everything on time. Price wise, very competitive also. We are absolutely delighted with the service and we felt in safe hands through the entire process, especially agreeing on the design. We felt listened to and we have ended up with exactly what we had in mind. The customer service is second to none and we are very happy that we hired you to design our website. We highly recommend Authentic Style.”

Authentic Style-Karen Rhys
Karen Rhys
The Exchange

Emails used to suffice for us planning charters, but as the business has grown, we wanted to find a way to streamline the entire process. We approached Authentic Style to come up with a platform that could achieve this and as with any project we’ve undertaken with them, we were impressed by how clearly they understood what we needed. They have produced a secure way for our clients to connect with us, resulting in a quick and efficient use of our time in the office. This was the second time we relied upon Authentic Style and it went so well, we’ve got project number three in the design stage! Great job.”

authenticstyle-Jon Rowe
Jon Rowe
Sunseeker Charters
Step 1


We want to know your story, your motivations and your future plans to help us build a picture of where you are and where you want to be. Listening is key here and will allow us to propose the correct solution that is going to yield the best results.

Step 2


If you have an existing website it could hold the key to your future success. By analysing how people are finding and interacting with your website we have a much more rounded picture of what is and isn’t working and where there are opportunities.

Step 3

Bespoke or not?

Based on what we’ve learnt, we’ll discuss the benefits of a bespoke site created 100% from scratch, or an off-the-shelf solution. Both certainly have their merits and suit businesses with different types objectives and goals.

Step 4

We get underway

Our process differs when building a bespoke website to an off-the-shelf website, but both processes are simple and we’ll keep you informed at every step of your project.

Step 5

Content addition & training

Once your website has been built its time to add content. We can do that for you, or you can. We always provide a training session at this stage so you can feel confident adding and editing content moving forward.

Step 6

Delivery & launch

Finally we thoroughly check and test your website to make sure there are no bugs and agree a date and time to launch the new site to the world. We also ensure that analytics are in place and we audit the performance of your site 4 weeks later so you can see how it’s performing.


Why WordPress?

WordPress is a content management system that allows us to create a future proof, flexible website that’s easy for you to edit, add to, and that’s also on a great foundation for Google optimisation. We’ve been working with WordPress for 6 years and use it on all the projects we work on.

  • Edit text and images
  • Manage your site from any device
  • Publish new content
  • Future proof platform
  • Flexible as you grow
  • Search engine friendly
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Why Woocommerce?

Woocommerce is the ecommerce plugin for WordPress and at the present time it powers over 28% of all online stores. Here are a few of the reasons why Woocommerce is a great platform to build your ecommerce store on.

  • Own all your data (unlike Shopify)
  • Highly customisable
  • Manage your store from any device
  • Scalable and extendable
  • Customisable shipping
  • Manage your inventory
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Why MailChimp?

Building your email list and regularly marketing to it is a crucial activity for any business, allowing you to stay at the forefront of your customers minds. We can help you utilise MailChimp to grow your email marketing list. Here are some of MailChimp’s benefits;

  • Free for 2,000 subscribers
  • Design flexibility
  • List segmentation
  • Great analytics
  • Easy to edit content
  • Use from any device
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Why HotJar?

HotJar is an incredible all in one analytics tool that we use on all our client websites. It enables us to gain insights into how visitors are interacting with a website so we can hone it to be more effective. It allows you to find your best opportunities for growth.

  • See heatmaps
  • Record visitors on your site
  • Ask visitors questions
  • Analyse your forms
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As well as bespoke solutions, we can also build websites from existing WordPress themes.

  • More affordable
  • Get up and running quicker
  • Modified to match your branding
  • WordPress training
  • Google optimised
  • Analytics & heat-mapping metrics
  • Hosting included
  • Monthly security package included

from £899

Enquire Now


Your new website designed from a blank canvas, carefully considered for mobile and built to your specific requirements.

  • Tailored to your businesses needs
  • Made precisely for your customers needs
  • 100% bespoke look and feel
  • SEO carefully considered
  • WordPress training
  • Analytics & heat-mapping metrics
  • Hosting included
  • Monthly security package included

from £3,000

Enquire Now