Tailor-made web design that delivers results.

We focus on a ‘Growth-Driven’ approach to designing your website. It means we look at data to inform our decisions.

Web Design
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Every website we design is carefully crafted to enhance your customers’ experience of your brand.

Website builders or templates just don’t cut it. With our custom approach, your new WordPress website is designed from a blank canvas, with your customers needs at the heart of the process. Our aim as a leading WordPress agency is to provide your customers with an irresistible online experience that’s authentic to your vision.

When you work with us your new site will be Google optimised from the get go and results focused. We’re big believers that your website should always be evolving, so we following a “Growth-Driven” methodology, offering you various packages to help you get the most from your website on a monthly, quarterly or semi-annual basis.

We decided to ask Authentic Style to redesign our site because our previous experience of working with them was so good. Their project management system is brilliant and their responses and communications are always very quick and helpful. We’d definitely refer their great design skills, communication and all the services that they’re able to provide to others. We’re delighted with our site and look forward to working with Authentic Style in the future.”

Authentic Style-Dan Cooper
Dan Cooper
LoveSoul Choir

We were immediately impressed by your portfolio of work and we felt that you understood our requirements exactly. Will also offered us valuable advice and recommendations on how to improve the functionality of the website and the overall user experience. We’re over the moon with the new website and it has really exceeded our expectations.”

Authentic Style-Laura Jarrett
Laura Jarrett
Complete Carpentry

Authentic Style’s portfolio and our initial meetings suggested they would be a perfect fit to guide us through the process of building a website and refreshing our brand. Will and the team supplied a clear and detailed plan for our project and stayed constantly in touch – this helped greatly in keeping us focussed and on schedule. We are very pleased both with the management and timescale of the project, and with the design of our website and new logo.”

Authentic Style-Claire Thomas
Claire Thomas
Southern Filters

Very professional from beginning to end and extremely organised, completing everything on time. Price wise, very competitive also. We are absolutely delighted with the service and we felt in safe hands through the entire process, especially agreeing on the design. We felt listened to and we have ended up with exactly what we had in mind. The customer service is second to none and we are very happy that we hired you to design our website. We highly recommend Authentic Style.”

Authentic Style-Karen Rhys
Karen Rhys
The Exchange
Step 1


We want to know your story, your motivations and your future plans to help us build a picture of where you are and where you want to be. Listening is key here and will allow us to propose the correct solution that is going to yield the best results.

Step 2

Existing site analysis

Did you know your existing website holds the key to your future success? By analysing how people are finding and interacting with your website we have a much more rounded picture of what is and isn’t working and where there are opportunities.

Step 3


To be a success, your website needs to be a pleasure to use, provide value and be easy to use on all devices. We start by having a team whiteboarding session to explore how we can lay out your site and then present polished wireframes for your review.

Step 4

Creative design

Templates and off-the-shelf solutions are restrictive and will hold your brand back. With our custom approach your new website is designed from a completely blank canvas without limitation. This allows us to craft a custom look and feel true to your brand.

Step 5


Once you’ve approved the designs we’ll begin integrating your website with WordPress so content and images are fully editable. We’ll also ensure your website is optimised for Google and fully tested on desktop computers, tablets and mobiles.

Step 6

Delivery & launch

Once your site has been built and the content has been added, we will fully QA it to make sure nothing has slipped through the cracks. We’ll then share a link for you to view your new website on our test server. Once approved we’ll schedule time to make it live!

Step 7


We offer full training once your website is live. This usually takes 30-45 minutes and can be delivered over the phone or in person at our Dorset office. This leaves you confident that you have all the knowledge you need to edit and make changes to your new site.

Step 8

Ongoing improvements

To avoid having to redesign again in a couple of years, your website needs to evolve based on how people are using it. We always try and promote working this way with our clients, and have a range of “Growth-Driven” options available to ensure your website is always as effective as possible.


Why WordPress?

WordPress is a content management system that allows us to create a future proof, flexible website that’s easy for you to edit, add to, and that’s also on a great foundation for Google optimisation. We’ve been working with WordPress for 6 years and use it on all the projects we work on.

  • Edit text and images
  • Manage your site from any device
  • Publish new content
  • Future proof platform
  • Flexible as you grow
  • Search engine friendly
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Why Woocommerce?

Woocommerce is the ecommerce plugin for WordPress and at the present time it powers over 28% of all online stores. Here are a few of the reasons why Woocommerce is a great platform to build your ecommerce store on.

  • Own all your data (unlike Shopify)
  • Highly customisable
  • Manage your store from any device
  • Scalable and extendable
  • Customisable shipping
  • Manage your inventory
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Why MailChimp?

Building your email list and regularly marketing to it is a crucial activity for any business, allowing you to stay at the forefront of your customers minds. We work with MailChimp as a platform for many reasons, but here are a few:

  • Free for less than 2,000 subscribers
  • Flexible design for brands of any size
  • List segmentation
  • Great analytics
  • Easy to edit content
  • Use from any device
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Why HotJar?

HotJar is an incredible all in one analytics tool that we use on all our client websites. It enables us to gain insights into how visitors are interacting with a website so we can hone it to be more effective. It allows you to find your best opportunities for growth.

  • See heatmaps
  • Record visitors on your site
  • Ask visitors questions
  • Analyse your forms
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WordPress Web Design

If you’ve got an existing website, our first step will be to produce an audit to analyse how it’s performing. This will allow us to propose the best strategy to successfully redesign your website to make it much more effective and high performing. Our custom web design package includes:

  • Audit of your existing website
  • Strategy and planning
  • Custom design
  • Google optimisation
  • Flawless mobile user experience
  • Full content management

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Ecommerce Web Design

We also specialise in ecommerce website design and development, using WordPress and Woocommerce. This includes:

  • Store set up and advice
  • Completely custom design & user experience
  • Custom functionality
  • Flexibility as you grow
  • The ability to work month-on-month to analyse data and hone the effectiveness of your store

We have a separate page on our site dedicated to ecommerce, so click the button below to learn more.

Learn More

Ongoing Improvement

Get the very best from your WordPress website

We believe that once redesigned, far too many websites get left to gather dust, when in reality now is just the beginning. Once your new website is up and running, it needs to be regularly analysed to determine how your customers and visitors are using it. We call this approach Growth-Driven Design and it's a much smarter and more effective way to get the absolute best from your website with regular incremental improvements.

Avoid a vicious cycle of redesigning your website every 2-3 years.
Use data to make informed decisions about what your customers want.
Test changes to actually measure what kind of impact they have.

Get the very most out of your new WordPress website with month to month analysis and improvements.

  • Monthly audits & reporting
  • Monthly Google Analytics analysis and HotJar tests
  • Google rankings monitored
  • Up to 4 hours retained each month to implement improvements and run tests
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If monthly seems too frequent, we can also review and improve your website on a quarterly basis.

  • Quarterly audits & reporting
  • Quarterly Google Analytics analysis and HotJar tests
  • Google rankings monitored
  • Up to 4 hours retained each quarter to implement improvements and run tests
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If reviewing and improving your website twice a year is enough, then this one is for you.

  • Semi-annual audits & reporting
  • Semi-annual Google Analytics analysis and HotJar tests
  • Google rankings monitored
  • Up to 6 hours retained twice a year to implement improvements and run tests
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Cancel at any time

We’re confident that the results we achieve will speak for themselves, so we won’t lock you into any long term committment.

Hard time seeing results from your website?

You're not alone if you don’t quite know where to go next with your website. Book a free no obligation 20 minute phone consultation with us to help point you in the right direction. We’ll even produce a free audit for you afterwards too.

Book free consultationIt’s free and without any obligation