Results focused web design that delivers.

We focus on a ‘growth-driven’ approach to web design. That means we iterate based on real data to ensure your website is effective.

Web Design
Authentic Style-Web design

Every website we design is carefully crafted to enhance your customers’ experience of your brand.

Website builders or templates just don’t cut it. With our custom approach, your new WordPress website is designed from a blank canvas, with your customers needs at the heart of the process. Our aim is to provide your customers with an irresistible online experience that’s authentic to your vision.

When you work with us your new site will be Google optimised from the get go and results focused. We use a “growth-driven” approach to web design where we like to work with you to analyse how your site is being used and make improvements to make it more effective.

We decided to ask Authentic Style to redesign our site because our previous experience of working with them was so good. Their project management system is brilliant and their responses and communications are always very quick and helpful. We’d definitely refer their great design skills, communication and all the services that they’re able to provide to others. We’re delighted with our site and look forward to working with Authentic Style in the future.”

Authentic Style-Dan Cooper
Dan Cooper
LoveSoul Choir

We were immediately impressed by your portfolio of work and we felt that you understood our requirements exactly. Will also offered us valuable advice and recommendations on how to improve the functionality of the website and the overall user experience. We’re over the moon with the new website and it has really exceeded our expectations.”

Authentic Style-Laura Jarrett
Laura Jarrett
Complete Carpentry

Authentic Style’s portfolio and our initial meetings suggested they would be a perfect fit to guide us through the process of building a website and refreshing our brand. Will and the team supplied a clear and detailed plan for our project and stayed constantly in touch – this helped greatly in keeping us focussed and on schedule. We are very pleased both with the management and timescale of the project, and with the design of our website and new logo.”

Authentic Style-Claire Thomas
Claire Thomas
Southern Filters

Very professional from beginning to end and extremely organised, completing everything on time. Price wise, very competitive also. We are absolutely delighted with the service and we felt in safe hands through the entire process, especially agreeing on the design. We felt listened to and we have ended up with exactly what we had in mind. The customer service is second to none and we are very happy that we hired you to design our website. We highly recommend Authentic Style.”

Authentic Style-Karen Rhys
Karen Rhys
The Exchange
Step 1


We want to know your story, your motivations and your future plans to help us build a picture of where you are and where you want to be. Listening is key here and will allow us to propose the correct solution that is going to yield the best results.

Step 2

Existing site analysis

Did you know your existing website holds the key to your future success? By analysing how people are finding and interacting with your website we have a much more rounded picture of what is and isn’t working and where there are opportunities.

Step 3


To be a success, your website needs to be a pleasure to use, provide value and be easy to use on all devices. We start by having a team whiteboarding session to explore how we can lay out your site and then present polished wireframes for your review.

Step 4

Creative design

Templates and off-the-shelf solutions are restrictive and will hold your brand back. With our custom approach your new website is designed from a completely blank canvas without limitation. This allows us to craft a custom look and feel true to your brand.

Step 5


Once you’ve approved the designs we’ll begin integrating your website with WordPress so content and images are fully editable. We’ll also ensure your website is optimised for Google and fully tested on desktop computers, tablets and mobiles.

Step 6

Delivery & launch

Once your site has been built and the content has been added, we will fully QA it to make sure nothing has slipped through the cracks. We’ll then share a link for you to view your new website on our test server. Once approved we’ll schedule time to make it live!

Step 7


We offer full training once your website is live. This usually takes 30-45 minutes and can be delivered over the phone or in person at our Dorset office. This leaves you confident that you have all the knowledge you need to edit and make changes to your new site.

Step 8

Growth-driven iteration

A website needs to evolve based on how people are using it. We’ll leave your site to collect data for 3 to 4 weeks and then let you know our findings. If you wish to work this way, we offer a monthly program where we make tweaks to make your site more effective.


Why WordPress?

WordPress is a content management system that allows us to create a future proof, flexible website that’s easy for you to edit, add to, and that’s also on a great foundation for Google optimisation. We’ve been working with WordPress for 6 years and use it on all the projects we work on.

  • Edit text and images
  • Manage your site from any device
  • Publish new content
  • Future proof platform
  • Flexible as you grow
  • Search engine friendly
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Why Woocommerce?

Woocommerce is the ecommerce plugin for WordPress and at the present time it powers over 28% of all online stores. Here are a few of the reasons why Woocommerce is a great platform to build your ecommerce store on.

  • Own all your data (unlike Shopify)
  • Highly customisable
  • Manage your store from any device
  • Scalable and extendable
  • Customisable shipping
  • Manage your inventory
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Why MailChimp?

Building your email list and regularly marketing to it is a crucial activity for any business, allowing you to stay at the forefront of your customers minds. We work with MailChimp as a platform for many reasons, but here are a few:

  • Free for less than 2,000 subscribers
  • Flexible design for brands of any size
  • List segmentation
  • Great analytics
  • Easy to edit content
  • Use from any device
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Why HotJar?

HotJar is an incredible all in one analytics tool that we use on all our client websites. It enables us to gain insights into how visitors are interacting with a website so we can hone it to be more effective. It allows you to find your best opportunities for growth.

  • See heatmaps
  • Record visitors on your site
  • Ask visitors questions
  • Analyse your forms
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Custom WordPress Web Design & Development

If you’ve got an existing website, our first step will be to produce an audit to analyse how it’s performing. This will allow us to propose the best strategy to successfully redesign your website to make it much more effective and high performing. Our custom web design package includes:

  • Audit of your existing website
  • Strategy and planning
  • Custom design
  • Google optimisation
  • Flawless mobile user experience
  • Full content management

Approx. £3,250

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We also specialise in ecommerce website design and development, using WordPress and Woocommerce. This includes:

  • Store set up and advice
  • Completely custom design & user experience
  • Custom functionality
  • Flexibility as you grow
  • The ability to work month-on-month to analyse data and hone the effectiveness of your store

We have a separate page on our site dedicated to ecommerce, so click the button below to learn more.

Approx. £4,450

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Ongoing Growth-Driven Improvement

The most successful businesses continually analyse data from their website to make improvements. We can dedicate 6 hours for you each month to provide design support, to analyse your site & spot where improvements can be made to hone the effectiveness of your website.

Just £349/month