Stop guessing at what you need to change on your website and start scientifically testing instead. It’s the smarter way to make your website more effective and grow your business.
Most businesses redesign their website and then improvements happen sporadically as and when time permits, or when enough customers make a suggestion or raise the same comment. Working this way means your site soon becomes ineffective, and you need to go through the hassle of totally redesigning your site again in a few short years.
Growth-driven improvements is what we call the process of working with your newly designed website to regularly review its performance based on data. It’s all about being proactive.
We look at how people are finding your site, what they are doing (or not doing) once they get there and how we can improve that all-important conversion rate – the number of visitors who complete the desired action when they arrive at your site.
Read on to find out how it works.
“We have been using Authentic Style for our website design and aftercare for the past two years in addition to producing a new brochure. In that time we have been very impressed with their service and have seen traffic to the site increase significantly, leading to sales that we would not normally have achieved.
Authentic Style’s portfolio and our initial meetings suggested they would be a perfect fit to guide us through the process of building a website and refreshing our brand. Will and the team supplied a clear and detailed plan for our project and stayed constantly in touch – this helped greatly in keeping us focussed and on schedule. We are very pleased both with the management and timescale of the project, and with the design of our website and new logo.”
The professional, enthusiastic team at Authentic Style have designed and built our new Ecommerce platform. They have worked really well alongside us to bring this project to fruition and as a result we are now retaining their services in a very pro-active role to both maintain and develop services further. Highly recommend the team.”
Authentic Style have been incredible in creating our new ecommerce website, the design is exactly the look we were after and site is super fast and works perfectly. Eleanor has been fantastic and constantly on hand throughout the whole process. Thank you!!
The first step is to understand what’s working and what isn’t working. Are people leaving on a certain page, are customers not understanding your messaging, is there a field at your checkout that’s causing people to abandon? We use a variety of tools and techniques to get these insights and share our findings in a report.
Once we’ve carried out the Performance Audit, we will organise a time to review all the detail with you over the phone or in person, and then select the suggestions we’ve made that you would like to proceed with.
Next we’ll implement the changes on a staging site, so we can test that everything is working as it should and get your approval before pushing the work to the live site. We may decide to A/B test some of the changes too, so this is where we would set up your tests so they can start collecting data.
After a set period of time we’ll report back the results of the changes and tests we ran so you know whether the work was effective. We’ll take what we learnt here into the next round of growth-driven improvements.
Repeating this process as often as possible and as budget allows, means we can really fine-tune your website and make it as effective as possible. It’s a smarter way of working that will also dramatically lengthen the life of your website, meaning you don’t have to shell out for a total redesign in a few years time.
Depending on your needs, Growth-driven improvements can happen on a monthly or bi-monthly basis. Once you start a conversation with us about this service we’ll recommend what we think would work best for your business.
Looking to get started running tests on your website to scientifically measure whether your changes had an impact on the effectiveness of your website? Then our Growth Starter package is perfect for you.
Want to up your game and start running more frequent tests on your website to reach your goals quicker? The Growth Pro package is for you.