Finding out what our clients really want from their website at the early stages of a project can sometimes seem an impossible task. This can be due to a number of factors, such as the client not being entirely clear what their requirements are or us not asking the client the right questions. From experience though, we know that getting a full and useful brief is vital to the success of the delivered design, so it’s critical that this part of the project is given sufficient time and consideration before any design work gets underway. If the project objectives aren’t clear at the outset, the project will undoubtedly run into difficulties, which can cause problems for the client/designer relationship later on. These may include, budget and costing issues (although, you’ll be pleased to know we include time for amendments in our quotes), unscheduled changes in direction during the course of the project and delays to delivery. We’re proud to say though, that out of the 6 projects we’ve worked on in the last couple of months, we have a 100% success rate of nailing the design the first time around.
“Absolutely amazing I’ve never had a website design done before that I have thought wow on a first version. The whole design is crisp and clear and bright. Absolutely love it! Nice work!”
Amba Shaw, Hushh Radio
“This is really great. It looks awesome! Thank you.”
Steve Giles, The Body Retreat
“Looks really good, I’m impressed.”
Michele, Ivory Jacobs Recruitment
Our Design Questionnaire
Whether the brief happens face-to-face, over the phone or via email, it’s a great idea to devise a client ‘design brief questionnaire’ which has been well thought out and asks the questions that will prompt the client to thoroughly think about what they want and collects the answers we’ll need to deliver a design that makes our client smile. When the client sits down to complete our questionnaire, they often discover a lot about what they themselves are looking for. We’ve even had clients thank us because our questionnaire has helped them clarify what they really want from their website for their business. So, you might be thinking ‘what questions do we typically ask?’ – well, here’s a list of some of the questions we generally like to include in our questionnaire:
Some of the questions…
- What is the main message you want to convey to your audience with this site?
- What are your secondary objectives?
- How do you want your company to benefit from this site?
- How will you measure the success of your website?
- Who do you consider your target audience to be?
- What tasks do you want visitors to your site to be able to carry out?
- Who are your main competitors?
- Are there things about your competitors’ sites that you like or dislike?
- Why would a potential customer choose you over your competitors?
- How would you like people to describe your site?
- How do you see your new website changing the way your company is perceived or complementing an existing image?
- Do you foresee any particular difficulties in conveying your intended image?If so how and why?
- Are there aspects of your existing marketing materials and corporate identity that you want continued on the site?
- What is it about these websites that you like and why do you think they are successful?
- Is there any specific features/functionality that you like from other websites you know?
- List any websites you don’t like, and please explain why?
- What colours do you like for your website and why?
- What colours do you dislike for your website and why?
- Will your site use existing material?
- Do you have an existing strapline? If so what is it?
- Have you any initial thoughts on content or organisation?
To sum up…
We’ve found that if we can get clear answers to all of these questions then we’ll have a great brief to ensure delivery of the website design our clients are looking for.
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