A team that’s with you for the journey.

We’re small and we think you’ll like that about us, because it means we can focus on building a winning relationship with you.

Why Us
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Our purpose is to help you use digital to achieve your business ambitions.

Authentic Style was founded in 2009 by Will Smith. Since then the company has grown, working with businesses of all sizes – from Dorset based startups to large nationwide brands.

Everything we do, whether it be refreshing your brand, redeveloping your ecommerce store or managing your social media, has the same goal in mind – generating you more business – and thinking strategically about how we can do this through the power of bespoke web design and innovative digital marketing. Meet our team of experts below.

We’re Contactable

Some digital companies can be difficult to get hold of. We’re quick to respond and available by phone 9 – 5, Mon – Fri.

We’re transparent

We like to have honest relationships with our clients, and you won’t get any unexpected costs with us either, as our prices are fixed.

We can be retained

Our most successful clients retain time with us each month to get the best results. We’re flexible about how this is agreed.

Meet Your Team

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Director & Designer

With a background in design, Will oversees all the creative work that we create and helps our clients get more results from their digital marketing too.

Is currently obsessed with golf
Favourite Film: Happy Gilmore
Loves everything sport
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Lead Developer

Toby is responsible for building and overseeing all the websites and ecommerce stores we create. If Toby doesn’t know the answer, no one knows.

Is useless at coming up with random facts
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Designer & Social Media Expert

Claire creates beautifully designed websites and memorable brands. She also has a passion for helping our clients grow their social media.

Social media idol: Gary Vee
Favourite colours: #800020, #004225
Adores 1920s - 50s style
Currently learning: To play the cello
Currently learning: Movie scoring
Currently watching: Chefs Table on Netflix
Favourite music: Jazz and classical
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Project Management & Accounts

Alli keeps everyone on track and our clients informed at every step of the way throughout their project. A serial note-taker, there isn’t a thing she’ll forget!

Wizard with checklists
Dreams of owning an Aston Martin
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Web Developer

Kacper has joined us to bolster our web development strength. He’s also got a very keen eye for business, having managed and run his own web hosting company.

Listens to Christmas songs all year round
Is learning to fly paramotors
Fluent in two languages

Join our team

Looking for a new challenge?

We’re always on the lookout for talent, so find out what openings we currently have.


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What makes you different?

We believe in a “growth-driven” approach to web design. This means we analyse your existing website to determine it’s strengths and weaknesses, and then create a completely bespoke “launch-pad website” based on what we’ve learnt.

We then analyse the new website on an ongoing basis (if you’re open to working that way) to determine where improvements can be made based on how your customers are actually using it. It’s a results based approach.

How long does a typical project take?

Typical bespoke web design projects take around 3-5 weeks, with ecommerce projects taking roughly 4 – 6 weeks depending on the amount of custom functionality and integrations required.

Branding projects are typically much quicker, taking about 2 weeks. Social media engagements are ongoing and search engine optimisation projects typically have a 4 month commitment, but we do offer a one off “SEO Health Check” to give your site the best possible chance of climbing Google.

How much can we expect to pay?

Bespoke web design projects usually range from £2,500 – £5,000, with ecommerce projects ranging from £3,500 – £10,000 (although we do offer an “Ecommerce Lite” option for smaller businesses).

Branding projects are £599 and one off pieces of work are quoted based on an hourly rate of £55 + VAT. We’ll always produce a detailed quote so you can see how the costs for your project are broken down.

What happens if we don’t like the design work you produce for us?

As part of our “Authentic Guarantee” (more details on our contact page) we’ll do everything in our power to exceed your expectations with the design work we create.

We’re great at hitting the nail on the head first time when it comes to design, but, if, for what ever reason, you don’t like a design we produce, we’ll work with you to make iterations until you’re delighted with how it looks.