Filters Direct

A complete brand overhaul and website replatforming for a UK supplier of air filters, including ongoing SEO campaign.

Filters Direct approached us to refresh their brand and replatform them from a simple Wix website with basic e-commerce functionality, to a full scale professional e-commerce solution. Our relationship then developed into providing ongoing e-commerce SEO, which helped the client double their turnover and grow the business.

Launch website

Air Filters Responsive Ecommerce Web Design

Branding and bespoke e-commerce web design

Establishing how Filters Direct should present itself as a brand was the first step in this project. So, in order to set them apart from others in their industry, we chose a unique, impactful, yet calm colour palette, which the client quickly jumped on board with. We coupled this with a simplistic icon representing three air filters stacked on top of one another, accompanied with a modern typeface for the company name. This visual identity set the tone ready for us to begin the website.

The new Filters Direct homepage immediately establishes trust with a clean, professional layout, clear product categories, and visual cues that guide visitors straight to the shop. It also highlights Filters Direct’s key selling points — such as next-day delivery, expert advice, and verified reviews — all helping to reassure new customers right from the start.

Shop and product pages

The Shop is designed for efficiency on both Desktop and Mobile devices. Customers can easily drill down into product categories, filter by type, and find what they need fast.

On the Product Pages, we focused on user convenience and transparency. Each page clearly displays estimated delivery times, allows customers to toggle prices to show with or without VAT, and highlights bulk purchase savings.

We also introduced a subscription option, enabling customers to have replacement filters automatically sent at regular intervals — a simple feature that supports repeat sales and customer retention.

Basket and checkout

Building trust at checkout was a key priority. We added a prominent set of reassurance icons at the top of the basket, outlining four reasons why customers can trust Filters Direct. Below the basket total, we reinforced this further with their Trustpilot rating, providing additional social proof at a crucial stage of the buying journey.

Content pages

We also created a range of accompanying content pages with the flexibility for Filters Direct to build new pages using flexible content blocks in WordPress.

These templates give them the ability to include text with accompanying images, testimonials, frequently asked questions and even the ability to create case studies too.

Blog and ongoing search engine optimisation

To help Filters Direct attract organic traffic and build authority, we created a Blog area designed for content marketing.

As part of the site launch, we worked with the team on a 6-month SEO strategy, producing several optimised blog articles that now bring in a significant amount of search traffic and continue to boost visibility in Google.

“Incredibly happy with the work authenticstyle has carried out redesigning and developing our website. Sales are going incredibly well, increasing by 50% after the ongoing SEO work they have been doing for us. This SEO work, combined with the new website is obviously effective as the growth has been incredible – this quarter is up by over 75% on the previous one, so thank you for all the hard work!”
James Sherlock – Filters Direct