We’ve all heard the adage ‘content is king’ but it really is truer than ever these days.

Creating useful, intelligent content is proven to improve customer engagement. It educates and informs your leads and customers and helps build trust and relationships, thereby giving your visitors the information they need to make an informed purchasing decision and as a result, increases conversion on your website.

So let’s get started and look at the five key reasons we believe creating content on your website is vitally important.

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1 Improving SEO

These days it’s hugely important to produce content that is valuable and informative and useful to the community. Writing regular blog articles, informing and educating is the key to SEO success and although it can sometimes be time consuming it’s definitely worth the effort as the information you produce will be picked up by search engines and improve your search engine rankings. 

It also gives you content that you can recycle for use on your social media channels.

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2 Building customer loyalty

Giving your leads free information will help build customer loyalty. Publishing useful information on a regular basis can persuade your followers to invest their valuable time in engaging with you and will encourage loyalty to your brand.

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3 Your stamp of authority

Producing high quality content that is delivered regularly will make you stand out from your competitors. It will build consumer trust in your brand and enforce your authority in your field, this in turn will help to build customer trust and inevitably encourage your leads to purchase from you.

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4 Engaging with your customers

If you’re using social media to deliver your content alongside a blog or news page on your website then this will encourage customer feedback. This means you can better understand your customers and what they are interested in. Great content will encourage engagement and community and this will also lead to brand trust and loyalty.

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5 Adding value

It’s not enough to just have a website these days. You need to ensure you’re regularly producing interesting and useful content, helpful guides and adding value to your customer’s visits by posting videos, amusing articles and interesting images thereby acting as an authority for your brand and the field in which you are working. 

If you get the balance right your leads will love engaging with you and keep coming back again and again  to find out what’s new and learn more about you.


Do you realise that creating content is important, but don’t have the time?

We love creating valuable content for our clients and we can write on almost any subject whatever your specialism. So, if we can help you write some great content for your business to increase your traffic and sales, then get in touch.


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