E-commerce
What are the reasons for Cart Abandonment?
Cart abandonment is at an all-time high, with an average of 69% of shopping carts being abandoned at the end of 2016. With such a high statistic it’s more important than ever to focus on improving user experience not only on site but during the checkout process too. Even the most simple of errors can […]
SEO
What is ‘bounce rate’ in Google Analytics?
Let’s start by defining exactly what ‘a bounce’ is. Google defines ‘a bounce’ as: a single-page session on your site. In Analytics, ‘a bounce’ is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits […]
SEO
WordPress SEO for Beginners: A Yoast Guide for Marketers
WordPress SEO made simple for marketers. Learn how to set up Yoast, optimise your pages, get found in AI search and report on results that matter.
Marketing
How to drive sales & traffic to your brand new website
Picture this… You’ve just made your website ‘live to the world’. You sit with baited breath, waiting for the onslaught of traffic and sales. Hours, days, sometimes even weeks go by, yet you only get an underwhelming trickle of visitors. It can be very disheartening. When it comes to being successful online, having a website is […]
UX
A Guide To Mobile Navigation Best Practices
In recent years the use of tablets and mobile devices for browsing the web has skyrocketed, with almost half of all web traffic now coming from such a device. Statistics like this can only mean one thing; ensuring your website looks and works well across all devices (e.g. making it ‘responsive’) is massively important. There are a number of things […]
Marketing
10 ways B2Bs can win with Pinterest
Pinterest for many B2B businesses is somewhat of an unknown. In essence, it’s a visual platform for sharing ideas, tips, inspirational items and it can hold amazing opportunities for many B2B businesses. Typically the way it works is that users pin things for later when they are looking to buy, make or learn more about something. According to Pinterest, […]
Clients
Theatre website design for The Exchange
We recently had the pleasure of working with The Exchange – a theatre and business/community venue based in Sturminster Newton, Dorset. Up until this point, we hadn’t produced a website for a theatre before, so this was a really exciting chance for us to get some experience in this sector. Project considerations I’m sure The […]
SEO
How to check your competitors SEO rankings, so you can get ahead
Keeping an eye on your website’s search engine analytics is a great way of seeing which keywords you rank for, page specific fluctuations over time, and where you could make improvements. If you feel like your own efforts aren’t effectively changing your ranking, or your site doesn’t perform well in the search engines, it could […]
Marketing
Receive SMS text enquiries directly from your AdWords campaigns
Over the past few years Google has really be emphasising their “mobile-first” approach, as more and more people perform searches on a day to day basis from their smartphones. Perhaps the biggest shift towards their mobile-first mantra was announced only last month (Oct 2016), when they stated that they will no longer be determining how […]