Marketing
How to use marketing automation to warm up your leads
Most businesses go about online lead generation the wrong way. That’s quite a bold statement, but it’s true. Here’s why most businesses are missing a trick Essentially it’s because their website is only geared up to convert people who are ready to buy or make contact with them there and then. That’s not how things […]
Design
10 Easily Avoidable Website Redesign Mistakes (Plus Solutions)
Having a presence online is essential for businesses more now than ever before – the number of customers going online to shop or research services is colossal and is set to continue growing year-on-year. Just having a website is no longer enough, it has to be effective. In this post, we tackle the top 10 […]
Marketing
What’s the most effective way to do marketing in 2016?
It’s the “inbound” way… Most companies at some stage in their lifecycle need to do marketing to attract new customers – after all, new customers are the lifeblood of any business. So what’s the best way to spend your precious marketing budget? Buy some ads in your local newspaper, buy some data so you can […]
E-commerce
Woocommerce vs Magento – which is the right choice?
Choosing the right ecommerce platform for your business is a big decision and one you shouldn’t take lightly… The first thing to consider is whether a “hosted” or a “self-hosted” platform is right for you. Here at Authentic Style, the only time we would recommend a “hosted” solution over a “self hosted” one, is for […]
General
Why Good Design is Good for Business
It always amazes me when a business doesn’t value design. To some degree the confusion has grounding in the fact that good design cannot be measured in a finite way. It is almost impossible to answer the question of “what is the value of my brand” or “what’s the return on investment on design”, beyond […]
Marketing
How do I rank higher on Google?
“How do I rank higher on Google?” – it’s the age old question everyone wants to know the answer to. Whilst there are many components and factors involved in successfully getting your website and it’s pages to rank higher on Google, I wanted to cover one technique that is extremely effective. What is it? Creating cornerstone […]
Marketing
Why we love blogging (and you should too!)
Blogging used to be an activity reserved almost exclusively for teens who were obsessed with pop culture, fashion or makeup. But the truth is, there is a whole lot more to this tactic which could benefit your business no end. Here’s why you should be utilizing this technique in your business… 1) Google loves freshness […]
Clients
How we made a more effective website for Bristol Carpenters
Towards the latter stages of 2015 I had the pleasure of visiting Bristol based carpenters Complete Carpentry at their Bristol HQ, to see how we might be able to help them with their website. Prior to the meeting I’d prepared an audit of their current website, which I wanted to discuss with them. But my main aim was […]
Marketing
5 easy SEO tips for small business owners
Ensuring that your website ranks well on Google is essential. If you rank well (for the right things), you receive an abundance of visitors and therefore more sales and enquiries. Of course, it isn’t as easy as it sounds and often you’ll need the help of an expert. BUT there are some things you can […]