Marketing
What’s the ideal frequency for email marketing?
As our previous posts have mentioned, sending promotional emails to existing and potential customers is an essential and very cost-effective method of marketing your business. But we’re often asked about how regularly should these be sent – here’s our thoughts that could help you decide. Mailing too often We all know the disappointment of finding […]
Clients
Client Portal for Yacht Charter Holiday Management
The website we created for luxury yacht charter holiday specialists Sunseeker Charters was the second, completely custom, website we’d created for a company in this industry – the first being the site for McMaster Yachts. With the Sunseeker Charters project however, we were also able to use our expertise to create a tailor-made Client Portal named “ON|BOARD”, […]
Clients
Web Design for Fencing and Garden Building Supplier
John Bright Fencing, a Dorset-based fencing, garden building and furniture supplier, got in touch with us looking to redesign their website that had become outdated and inefficient. Beth Bright (Purchasing Manager) recognised that their current web presence wasn’t in-line with their brand image, and needed modernising to portray a company that is locally well-known, professional […]
Code
What is Schema and how do I use it?
What is Schema? Schema is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages and beyond. As above; Schema is an active, heavily sponsored markup to help developers and webmasters better prioritise data on websites, emails and beyond. I […]
Design
Custom web design is not dying – here’s why
A few months ago I came across an interesting article from a Google search entitled 10 Reasons Custom Web Design is DYING. Written by the author back it 2013, it argues: your customers don’t care if you’re website is custom or not. web templates and themes have incredible options nowadays. with templates you can show your client […]
Marketing
Here’s why utilising email marketing will grow your business
If you aren’t yet utilising email marketing in your business then I’m afraid to say, you’re lagging behind. Top marketers say that growing your ‘list’ is the number one activity any business should focus on, because with that list you can promote your products/services and offer free valuable advice to your customers all via your email […]
Process
How to successfully manage a web design project
It’s no big secret that a website project is a complex process, having multiple elements and multiple teams to co-ordinate, that’s why good project management is essential. The key is to have a comprehensive project plan in place from the outset. Here’s our 6 tips for how to successfully manage a web design project: 1) […]
Clients
Branding & Web Design for Air Filtration Company
With the slogan “big enough to deliver, small enough to care” Southern Filters is a customer focused UK air filter manufacturer and distributor based in Dorset. They came to us after after working with a PR company who recommended that their brand and website had become outdated and needed to be refreshed. 1) Branding The first […]
Design
How to create an effective landing page to get leads
Creating effective landing pages on your website is crucial to the success of your business online. In this article we’ll cover the basics of what a landing page is, how you can create one, and the main traits of an effective landing page. All with the aim of generating new leads for your business. So, what […]