Marketing
Google Ads: Tips for setting up a successful campaign
Taking advantage of Google Ads is a great way to market your business. It allows you to drive traffic to your website without having to play the long game of trying to get your website to the top of Google’s ‘organic’ listings. Having said that, it is an extremely easy way to waste money if […]
Marketing
How to use the new posts feature within Google My Business
We love it when an upgrade comes into the ether which is intended to make our lives easier and Google My Business users are in luck! Google has recently made Google Posts accessible for small businesses which will appear within both Google maps and Google search results. It’s free publicity, and will get your website […]
E-commerce
How to Create successful MailChimp Email Campaigns for Ecommerce
Email marketing campaigns should make up a large part of your ecommerce stores’ marketing strategy, and they can be responsible for bringing in a big chunk of additional revenue if done right. MailChimp is the go to platform for producing targeted and “on brand” campaigns with ease. Despite this, not everyone takes the time to […]
E-commerce
Consistently grow your ecommerce traffic in 3 hours a week
Do you own an ecommerce store and are you in need of growing your traffic? More traffic usually means more sales, so in this article I’ve got 3 really simple things you must do as an ecommerce store owner, if you want to grow your ecommerce traffic consistently over time. Although there are thousands of […]
Marketing
How to drive sales & traffic to your brand new website
Picture this… You’ve just made your website ‘live to the world’. You sit with baited breath, waiting for the onslaught of traffic and sales. Hours, days, sometimes even weeks go by, yet you only get an underwhelming trickle of visitors. It can be very disheartening. When it comes to being successful online, having a website is […]
Marketing
10 ways B2Bs can win with Pinterest
Pinterest for many B2B businesses is somewhat of an unknown. In essence, it’s a visual platform for sharing ideas, tips, inspirational items and it can hold amazing opportunities for many B2B businesses. Typically the way it works is that users pin things for later when they are looking to buy, make or learn more about something. According to Pinterest, […]
Marketing
Receive SMS text enquiries directly from your AdWords campaigns
Over the past few years Google has really be emphasising their “mobile-first” approach, as more and more people perform searches on a day to day basis from their smartphones. Perhaps the biggest shift towards their mobile-first mantra was announced only last month (Oct 2016), when they stated that they will no longer be determining how […]
Marketing
How to use marketing automation to warm up your leads
Most businesses go about online lead generation the wrong way. That’s quite a bold statement, but it’s true. Here’s why most businesses are missing a trick Essentially it’s because their website is only geared up to convert people who are ready to buy or make contact with them there and then. That’s not how things […]
Marketing
What’s the most effective way to do marketing in 2016?
It’s the “inbound” way… Most companies at some stage in their lifecycle need to do marketing to attract new customers – after all, new customers are the lifeblood of any business. So what’s the best way to spend your precious marketing budget? Buy some ads in your local newspaper, buy some data so you can […]