Marketing
How do I rank higher on Google?
“How do I rank higher on Google?” – it’s the age old question everyone wants to know the answer to. Whilst there are many components and factors involved in successfully getting your website and it’s pages to rank higher on Google, I wanted to cover one technique that is extremely effective. What is it? Creating cornerstone […]
Marketing
Why we love blogging (and you should too!)
Blogging used to be an activity reserved almost exclusively for teens who were obsessed with pop culture, fashion or makeup. But the truth is, there is a whole lot more to this tactic which could benefit your business no end. Here’s why you should be utilizing this technique in your business… 1) Google loves freshness […]
Marketing
5 easy SEO tips for small business owners
Ensuring that your website ranks well on Google is essential. If you rank well (for the right things), you receive an abundance of visitors and therefore more sales and enquiries. Of course, it isn’t as easy as it sounds and often you’ll need the help of an expert. BUT there are some things you can […]
Marketing
What’s the ideal frequency for email marketing?
As our previous posts have mentioned, sending promotional emails to existing and potential customers is an essential and very cost-effective method of marketing your business. But we’re often asked about how regularly should these be sent – here’s our thoughts that could help you decide. Mailing too often We all know the disappointment of finding […]
Code
What is Schema and how do I use it?
What is Schema? Schema is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages and beyond. As above; Schema is an active, heavily sponsored markup to help developers and webmasters better prioritise data on websites, emails and beyond. I […]
Marketing
Here’s why utilising email marketing will grow your business
If you aren’t yet utilising email marketing in your business then I’m afraid to say, you’re lagging behind. Top marketers say that growing your ‘list’ is the number one activity any business should focus on, because with that list you can promote your products/services and offer free valuable advice to your customers all via your email […]
Design
How to create an effective landing page to get leads
Creating effective landing pages on your website is crucial to the success of your business online. In this article we’ll cover the basics of what a landing page is, how you can create one, and the main traits of an effective landing page. All with the aim of generating new leads for your business. So, what […]
Marketing
Why Google Plus is great for local business
A lot of local business owners that I speak to are often really sceptical about social networks. Just like you they don’t have the time, there’s other more important things they need to focus on. But Google+ is definitely the one social network that I would always recommend having a business presence on. Why is […]
Marketing
How to Get Started with
Email Marketing
There’s plenty of people out there who’ll tell you “you need email marketing” and you probably know it’s something you should be doing – after all, it’s inexpensive and a great way to stay in touch with your clients and prospects. Keeping your receptive audience informed about your new products, promotions and special offers, with […]